Strategic planning is the document that sets out the long-term objectives of a company in order to achieve commercial success. This methodology involves identifying opportunities and challenges and defining strategies to achieve those objectives.
However, many companies do not know how to plan sales, which generates loss of time, money and other valuable resources for the organization.
If you want to outline a plan for your company to achieve success, read on and you will learn:
What is a sales plan?
What is an operations plan?
What is strategic planning?
What are the advantages of strategic planning?
What are the types of strategic planning?
What should sales and operations planning look like?
How is strategic sales planning done?
7 tips to improve your strategic planning
Strategic planning example: the case of Shipit
What is a sales plan?
A sales plan is a document that philippine phone number search contains information about a company's business objective, target audience, and resources. It also indicates what sets your product or service apart from the competition.
Keep in mind that the absence of a sales plan hurts your profits by up to 10% .
We recommend you read how to make a sales plan in 8 steps .
What is an operations plan?
The operations plan is a document that concentrates all the details related to the production of products and services offered by a company, with the aim of assisting in decision-making and ensuring management efficiency.
The operational plan in the sales strategy promotes continuous process improvement. It is responsible for:
establish the objectives that the company wants to achieve;
describe the procedures for operational activities: tasks, those responsible, time;
establishes the necessary resources, whether human, material or financial resources:
proposes a schedule with start and end dates for each process;
defines the indicators to measure the company's operations;
monitors and controls processes, and assigns those responsible for these tasks.
What is strategic planning?
Strategic planning is a document that describes the paths a company must follow to meet its long-term objectives and the actions necessary to achieve the expected success. Its objective is to contextualize goals, mobilize resources, take action and support decision-making in all activities carried out by employees.
If a strategic plan is well structured, it integrates business departments, such as marketing, accounting, IT, in the search for the best performance of a company. Here is an example of what each sector can contribute:
The marketing department provides information about customer needs and preferences;
The IT department can provide support in the implementation and maintenance of technological tools useful for the marketing and financial management areas;