Have you ever walked down the street and suddenly entered a store because you saw some interesting products inside?
If you tell me no, I don't believe you.
It has happened to all of us.
Well, it's the same for a website.
Someone may come to your website by chance, looking for information about a product, and end up staying on the site because they have found something else that interests them.
The important thing on a website is to create an atmosphere through a visual atmosphere.
To achieve this, we recommend you do the following:
Add high-quality images and videos to your website (avoid blurry images)
They should be images that capture people's attention and create enough interest for the user to want to know more.
The images you choose for your website should be unique and represent your brand.
Ideally you should be the only one in your industry using them.
Be careful with database photos like Adobe Stock or Shutterstock : they are very high quality images and videos but sometimes repeated on several websites.
Add plenty of calls to action (CTAs) to get users to take valuable actions on your website
Your website's calls to action should be distinct from the rest of the content on the page, as this is where you want users to go.
Highlight photos of the product or service you sell so that it is the first thing users notice on the web
Structure your website so that it is easy to navigate
All these actions are in the same direction: providing the best possible User Experience.
Beyond the website, the same quality content is shared across all communication channels, both offline and online.
Online, social media and newsletters, for example, are communication channels that allow sharing high-quality visual content that is sometimes different from what can be found on the website.
Visual marketing is probably the most important category of sensory marketing.
Don't hesitate to test, innovate and create original content to generate as many sales as possible.
2.- Olfactory marketing
Yes, olfactory marketing can also be related to digital marketing .
You don't believe it?
Of course, when we talk about sensory marketing, the sense of smell is probably not the first thing that comes to mind, but there are ways to link smell and digital marketing.
What you need to know is that, from one business to another, olfactory philippines phone code marketing will have more or less importance.
If your store is an online perfumery, it is clear that olfactory marketing will have a privileged place in your marketing strategy.
Yes and no.
The most important thing is to be creative and find ways to differentiate yourself from the competition.
Online and offline sensory marketing strategies often go hand in hand.
For example, you can develop a lead capture strategy and send users sample products with scents so they can associate them with your brand.
Or, when a new product comes out, send samples to interested users in exchange for their emails.
The key to a successful scent marketing strategy is to make it memorable so that the next time customers want to buy something, your business is one they return to.
3.- Sound marketing
Sounds have a great influence on the consumer purchasing process.
“EA SPORTS, IT'S IN THE GAME”
You read that sentence in EA Sports' voice, right?