How to Combine Audiences in Mailchimp
Posted: Sun Dec 22, 2024 10:13 am
As we have mentioned in another of our articles, if we are Mailchimp users , the most advisable thing to do to manage our contacts in a more optimized way would be to have a single audience and create segments, as well as use labels and/or groups to organize them according to our needs.
mailchimp audience combination
In our article Should we create a single audience or several in our Mailchimp account? we explained the advantages of working with a single audience in Mailchimp, so if you work with several and have decided to merge them into one, we will tell you how you can do it.
Before combining audiences
First of all, we must take into account that, when merging thailand telegram two audiences , we will not be able to keep all the data , such as interaction data in campaigns already sent (click and opening rates), subscriber rating, subscription dates or subscription source.
If we have used some of the audiences in a campaign or automation recently, we must wait at least 7 days to be able to perform the merge.
In addition, whatever the merging method we use, we always recommend exporting the data of the audiences we want to merge as a preventive measure and thus save as much data from both (both the primary and secondary) as possible, in case any of them are left behind during the merger.
We must check if we have any automation activated in the main audience in which we are going to combine the secondary audience , for example a welcome one. If so, before proceeding with the combination we must deactivate it, or the welcome email will be automatically sent to all new contacts transferred to that audience. Once both audiences have been combined, we can activate it again.
Important! We must not have duplicate contacts in our audiences , but if we do, the data of the duplicate contact in the main audience will be updated with the data of the secondary audience that we have combined.
Merge two audiences
To merge two audiences into one, we can do it in 2 ways:
Using Mailchimp 's Merge Audiences feature .
Exporting data from an audience and importing it into a single audience.
Mailchimp Merge Audiences Feature
If we use this option, we must know that it will only incorporate into the main audience those contacts that appear with the Status field as “ Subscribed ”.
Like other data we have discussed, this function does not retain GDPR permission data , so if we are using it in our forms, it would not be the most recommended method.
mailchimp audience combination
In our article Should we create a single audience or several in our Mailchimp account? we explained the advantages of working with a single audience in Mailchimp, so if you work with several and have decided to merge them into one, we will tell you how you can do it.
Before combining audiences
First of all, we must take into account that, when merging thailand telegram two audiences , we will not be able to keep all the data , such as interaction data in campaigns already sent (click and opening rates), subscriber rating, subscription dates or subscription source.
If we have used some of the audiences in a campaign or automation recently, we must wait at least 7 days to be able to perform the merge.
In addition, whatever the merging method we use, we always recommend exporting the data of the audiences we want to merge as a preventive measure and thus save as much data from both (both the primary and secondary) as possible, in case any of them are left behind during the merger.
We must check if we have any automation activated in the main audience in which we are going to combine the secondary audience , for example a welcome one. If so, before proceeding with the combination we must deactivate it, or the welcome email will be automatically sent to all new contacts transferred to that audience. Once both audiences have been combined, we can activate it again.
Important! We must not have duplicate contacts in our audiences , but if we do, the data of the duplicate contact in the main audience will be updated with the data of the secondary audience that we have combined.
Merge two audiences
To merge two audiences into one, we can do it in 2 ways:
Using Mailchimp 's Merge Audiences feature .
Exporting data from an audience and importing it into a single audience.
Mailchimp Merge Audiences Feature
If we use this option, we must know that it will only incorporate into the main audience those contacts that appear with the Status field as “ Subscribed ”.
Like other data we have discussed, this function does not retain GDPR permission data , so if we are using it in our forms, it would not be the most recommended method.