What are Google Featured Snippets?
Google is known for always innovating on its results pages, and the SERPs we see today are a cut above the results pages you would have seen a decade ago. Google has made an effort to ensure that all the information you need is available to you as soon as you perform a search instead of having to wade through pages of information to find it.
Featured snippets are part of ensuring that searchers can find what they need without having to search too hard. Featured snippets were first implemented in 2014 and have since been here to stay, with many site owners decrying their presence as they thought people wouldn’t come to their sites after seeing a snippet.
However, over time, this has not necessarily been the case, and those who korean whatsapp were initially pessimistic about the appearance of featured snippets have changed their minds. In fact, many of those same site managers now strive to ensure that their site is the one with that featured snippet at the top of the search results.
The importance of featured snippets
Featured snippets aren’t as much of a part of the typical SERP as many people may think. In fact, research suggests that only 6% of results pages have a featured snippet, so why does it seem like every time we do a search, we’ll find a featured snippet at the top of the results page?
The truth is, there are a lot of pages of results to go through, and many of them may not be something you search for in the course of a normal day. However, for the most relevant searches, you'll find plenty of sites competing for the privilege of having their content in that featured snippet.
As more and more SEO experts realize the importance of having a featured snippet for their web pages, we also see the number of featured snippets growing over time. One of the coolest things about getting a featured snippet is that your site doesn't necessarily have to rank high.
Instead, the content on the page that addresses the featured snippet you're trying to get has to be accurate and relevant. If Google deems your answer to fit the search query, then you'll be boosted to the top in the coveted featured snippet position, which also leads to the page containing the information.