Multiplatform radio: overcoming the limits of the airwaves
Posted: Sun Dec 22, 2024 9:47 am
With all the advances observed in the media in recent decades, one truth remains strong and solid: radio is the means of communication most listened to by the Brazilian population.
This is the conclusion of a survey carried out in 2019 by Kantar IBOPE Media, which calculated that 83% of Brazilians (that is, 3 out of every 5 listeners) listen to the radio every day, with the average consumption being around 4h33 hours per day.
One of the interesting facts that occurred during this evolution was the great advancement of technologies in the digital area, which also allowed the broadcasting service to be brought to this space.
In this way, including your station on digital platforms has telegram korean list become more than just a marketing strategy; it is a survival factor. This same Kantar study also found that, of listeners who use devices other than traditional radio, 66% listen to the radio on their cell phones, followed by computers, at 37%.
So, the way to secure your slice of this highly competitive pie is to transform your station into a multiplatform radio station . This way, your station will be able to connect in the way that the listener finds most suitable for them.
Therefore, it is very important to make your programming available in different formats and on different screens and channels. The use of these new technologies and tools will offer a much richer and more interesting experience for your audience.
Is your radio station following these trends?
For your broadcaster to occupy more space in this vast digital terrain, it is important to observe certain essential actions:
Modern and updated website – This will allow you to allow your listener to follow your programming online
Always be visible in the online world – make the most of social media, where you can do live broadcasts and live broadcasts. But remember: it is important to keep these networks always updated and give feedback to listeners’ comments.
Allow your listeners to interact with the radio’s programming via their cell phones – Being close to your listeners, even if it’s virtual, is essential. Provide a WhatsApp channel where they can make song requests, send messages to friends and family, give tips and suggestions, etc.
Podcasts are the way to go – If your schedule includes interviews, comedy, inspirational shows or any other recurring theme, use an “audio on demand” or podcast service. You can’t go wrong.
Remember: new technologies are increasingly useful and will allow your programming to reach places that conventional waves cannot. So, modernize and expand your loyal audience.
This is the conclusion of a survey carried out in 2019 by Kantar IBOPE Media, which calculated that 83% of Brazilians (that is, 3 out of every 5 listeners) listen to the radio every day, with the average consumption being around 4h33 hours per day.
One of the interesting facts that occurred during this evolution was the great advancement of technologies in the digital area, which also allowed the broadcasting service to be brought to this space.
In this way, including your station on digital platforms has telegram korean list become more than just a marketing strategy; it is a survival factor. This same Kantar study also found that, of listeners who use devices other than traditional radio, 66% listen to the radio on their cell phones, followed by computers, at 37%.
So, the way to secure your slice of this highly competitive pie is to transform your station into a multiplatform radio station . This way, your station will be able to connect in the way that the listener finds most suitable for them.
Therefore, it is very important to make your programming available in different formats and on different screens and channels. The use of these new technologies and tools will offer a much richer and more interesting experience for your audience.
Is your radio station following these trends?
For your broadcaster to occupy more space in this vast digital terrain, it is important to observe certain essential actions:
Modern and updated website – This will allow you to allow your listener to follow your programming online
Always be visible in the online world – make the most of social media, where you can do live broadcasts and live broadcasts. But remember: it is important to keep these networks always updated and give feedback to listeners’ comments.
Allow your listeners to interact with the radio’s programming via their cell phones – Being close to your listeners, even if it’s virtual, is essential. Provide a WhatsApp channel where they can make song requests, send messages to friends and family, give tips and suggestions, etc.
Podcasts are the way to go – If your schedule includes interviews, comedy, inspirational shows or any other recurring theme, use an “audio on demand” or podcast service. You can’t go wrong.
Remember: new technologies are increasingly useful and will allow your programming to reach places that conventional waves cannot. So, modernize and expand your loyal audience.