Common examples include
Posted: Sun Dec 22, 2024 9:45 am
Using methods such as RFM analysis, you can uk phone number database reward your most loyal customers, maximize AOV with your most profitable customers, and use price incentives on new or fleeting customers.
Below is a great example of presenting an offer to first time visitors.
personalized websites
4. Advanced, context based pop-ups ft. Park City Lodging
Popups are an essential part of successful eCommerce personalization strategies.
We found that the most successful eCommerce popups are dynamic, reacting to your website visitor's actions.
First time visitor popups - Crafting offers for first time visitors is key to building relationships and the first stage of converting welcome series.
Exit intent popups - Chances are, most of your visitors leave before adding an item to their cart. You can still capitalize on the visit with exit-intent/browser abandonment campaigns.
Shopping cart abandonment pop-ups - Shopping cart abandonment popups work like exit intent ones. The difference is the content can be personalized to match their cart contents. This can either be mentioning products by name, or dynamically inserting different incentives based on the value of their cart.
Save my cart popups - Finally, "save my cart" campaigns are incredibly effective and vastly under utilized. Instead of offering discounts, free shipping, or other incentives, the idea is to add in the customer experience and make shopping more convenient.
Above, Park City Lodging recognizing that most buyers buy after multiple visits. They provide an easy and convenient way for visitors to continue where they left off with a dynamic popup that triggers when a visitor is about to leave.
5. Using geographic customer segmentation to create dynamic content ft. Booking.com
Content personalization based on geography can create effective offers. By knowing where a customer is located, brands can create better offers to visitors.
Below is a great example of presenting an offer to first time visitors.
personalized websites
4. Advanced, context based pop-ups ft. Park City Lodging
Popups are an essential part of successful eCommerce personalization strategies.
We found that the most successful eCommerce popups are dynamic, reacting to your website visitor's actions.
First time visitor popups - Crafting offers for first time visitors is key to building relationships and the first stage of converting welcome series.
Exit intent popups - Chances are, most of your visitors leave before adding an item to their cart. You can still capitalize on the visit with exit-intent/browser abandonment campaigns.
Shopping cart abandonment pop-ups - Shopping cart abandonment popups work like exit intent ones. The difference is the content can be personalized to match their cart contents. This can either be mentioning products by name, or dynamically inserting different incentives based on the value of their cart.
Save my cart popups - Finally, "save my cart" campaigns are incredibly effective and vastly under utilized. Instead of offering discounts, free shipping, or other incentives, the idea is to add in the customer experience and make shopping more convenient.
Above, Park City Lodging recognizing that most buyers buy after multiple visits. They provide an easy and convenient way for visitors to continue where they left off with a dynamic popup that triggers when a visitor is about to leave.
5. Using geographic customer segmentation to create dynamic content ft. Booking.com
Content personalization based on geography can create effective offers. By knowing where a customer is located, brands can create better offers to visitors.