2. Define your niche The second most popular uk number list piece of advice for creating a successful blog is defining your main topic. Some bloggers even suggest ideas and topics based on the most profitable sectors of online advertising. However, I don't think this is the right way to go. Would you start a blog about hosting just because it's one of the sectors where affiliate marketing is very profitable? Choose the topic that you are passionate about and that you want to dedicate all the hours you will dedicate to your blog. Whether it is a very narrow niche or, vice versa, a very discussed and competitive topic, the important thing is to be consistent.
Having a generalist blog, in fact, entails two major disadvantages: Google does not reward you as an expert or leader on a specific topic as it could, and reaching the highest positions will be more difficult for you. Potential companies interested in promoting their services or products through your website will be more reluctant to do so precisely because it is not as focused on their product sector. 3. Provide long-term value This tip was reported by Erik Samdahl in this article published on Forbes. According to Erik, the majority of your blog content should provide value and be seen as a channel to establish your expertise in the industry.