According to a recent report, Google Ads has approximately 259 million visitors, 5 billion search queries, and 4.8 billion daily interactions from people. If you look at these numbers, there is no denying that Google Ads is an incredibly effective platform that helps businesses achieve their goals in no time. Through Google Ads, businesses can easily reach out to their potential customers who use Google to search for products and services. If you are using Google Ads services, you might be aware of its benefits; if not, russian phone numbers read this post till the end and learn all about Google Ads, the best marketing tool at your disposal.
What are Google Ads?
Google Ads, formerly Google AdWords, is one of the best advertising platforms from Google designed for businesses to showcase their products and services with a wider reach. It runs on a pay-per-click (PPC) advertising model where advertisers will only pay when someone clicks on the Google ad.
However, to run Google Ads, you need to take the help of Google Ads services using which a campaign is created, keeping in mind the business goals, location, target keywords, and budget. When any of the users enter relevant keywords on Google, the ad campaign is triggered and displays ads on the search results.
For example, if your Google ad targets "best hotels in Jaipur, Rajasthan" and someone searches using this keyword, your ad will appear on the search page.
However, Google decides which Google Ad will be on top by organizing a virtual auction. Businesses that want to run Google Ads bid for their placement in three main bidding strategies. They are:-
✓ Cost per action (CPA)
CPA is the rate that each company must pay for each action taken on their website, such as clicking on the ad. It is also known as a conversion and can be anything from a buy button, completing an online survey, or subscribing to a monthly newsletter.
✓ Cost per click (CPC)
This is another marketing strategy based entirely on the number of clicks on Google Ads. That means that companies or businesses will only pay when someone visits their site. According to Google Ads experts, higher CPC bids increase the chances of appearing at the top of search results.
✓ Cost per impression (CPM)
This bid is based on when your company's Google ad will be displayed in search engine results. It is measured by the cost advertisers will pay when their Google ads are displayed per thousand impressions. Many companies value brand visibility more than clicks and use this strategy.