1.- Uber
uber email marketing strategies
So far, Uber has always been one of the brands that has created the best philippines phone directory search email marketing strategies. And the interesting thing is to detect what they all have in common and why this piece is so powerful in the eyes of the user.
The answer is simple: always try to get to the point.
The texts that the brand includes in its email pieces are always very short and direct. In fact, it is perfect for those subscribers who do not have much time to waste and who can read the entire email in one glance. In addition, the company gives the opportunity to learn more by including a link.
2.- Cook Smarts
Cook Smarts' newsletter is one of the email marketing strategies that definitely works. It leaves aside the commercial approach and focuses on building user loyalty in the best possible way, educating them and providing them with valuable information.
However, the best thing of all is not the recipes that are shared, but the format in which they are presented. Sometimes the key is in the plating, and that is the best hook to attract diners.
Each Cook Smart newsletter has three different options for the subscriber to choose from. This makes it easy for the recipient of the message, who knows what interests them, to go straight to it.
However, another element that you should “ copy ” is the call to action “send to a friend” that is located in the upper right corner. An ideal detail to gain visibility among a potential audience that does not yet know you. In fact, statistics show that customers are more willing to pay for your product if it is recommended by a friend. That is why it is also so important to bet on testimonials.
3.- Innocent
innocent email marketing strategies
Welcome emails are one of the most powerful parts of email marketing strategies. This is due to two major advantages:
It is the only email the user is waiting for.
It contains something the user wants, whether it's a link to a download, an activation code, or confirmation of a purchase, among others.
And that's why it's in your hands to create an unforgettable piece that will set the expectations that the user will have about your brand. But do you need great designs for that?
You need originality, like Innocent has done. It doesn't have a great design nor did it need many elements to create a piece that leaves the user in shock. But it has managed to convey its personality with a unique, original and, above all, useful design.
4.- Thrive Market
Thrive Market