Probability Rank: 1
Impact Rank: 1
Hidden costs are the primary reaso russia contact number whatsapp n your visitors leave without purchasing, ranking first in both probability and impact.
25% of customers specifically cited shipping costs as the primary reason driving them away.
However, you should also pay heed to other hidden costs such as taxes or required complementary items which have a similar effect.
These costs cause an immediate annoyance and irritation. In some cases, it can even propel consumers to feel remorse for purchasing.
How to profitably stop cart abandonment by removing shipping costs
Here, Drunk Elephant creates a threshold customers have to meet if they would like to enjoy the benefits of free shipping.
The most obvious solution to high shipping costs is to remove them.
However, depending on your product mix, this may not be feasible. One excellent tactic is to bundle the extra cost of shipping into the product cost itself.
Above, Drunk Elephant uses a personalized message bar to let customers know they can bypass shipping fees if they meet a certain threshold. This is a great way to increase AOV and conversions, and is all made possible with personalization software tools.
If you can't lower costs, fully disclose them. The best place to do this is on the product page.
Transparency is valued highly by digital shoppers, and is crucial for store success.
CPCstrategy found that free shipping is deemed "critical" to 73% of customers to make a purchase and will encourage 93% of shoppers to buy more online.
2. Having to create a new user account
Probability Rank: 3
Impact Rank: 2