Content Promotion
Posted: Sun Dec 22, 2024 9:17 am
This way one's community has the opportunity to read the content and hopefully want to become part of the other's community.
In each post you can place several links to the allied page using keywords to facilitate the redirection of readers.
Another way to collaborate with blog posts is to write a joint article. This way, both companies can combine complementary skills, resulting in valuable content for followers who share an interest in that particular topic.
Ebook
You already know that this format is one of the most attractive for blog readers or those interested in delving deeper into a specific topic.
And in general, ebooks offer great educational value and ease of storage.
In this type of collaboration, tasks can be easily divided, either by separating content and design actions, or by specifying the content areas that each brand can develop according to its particular skills.
Webinar
A webinar is a type of online conference in which experts discuss and develop a particular topic.
The great value of these broadcasts is that, just like in a traditional seminar, listeners have the opportunity to interact with the speaker by asking questions or making comments.
It is an important co-marketing format due to its educational value and simplicity of execution, since the expert will only have to present a topic in his or her area of knowledge for 30 minutes or an hour.
If any of the brands has experience in conducting webinars and has already developed a convening power for this format, it will be a compelling reason to decide on this dynamic when presenting the proposal for a co-marketing campaign.
Vlogs
For brands that have video channels or develop this type of content, vlogs can be an obvious choice to develop in collaboration with an allied company.
Remember that videos have the great power to give a face email database lists australia and voice to your messages, so they can be a powerful communication channel depending on the topic you want to develop.
It can be an explanatory video, an opinion video, or an answer to questions that both companies have received through their blogs.
Creating Content
You have already defined the topic and format of the content, as well as the distribution of tasks for each part. It is time to create the content.
At this stage, I recommend that you stay in constant contact with the allied team, so that everything that is being worked on is in harmony.
Communication is an important element in cases where writing is shared, as each writer has a different style and vision. This is why they must adjust in this process to create meaningful and consistent content.
Promotion formats will be very important for the communication, reach and success of the co-marketing campaign.
It is recommended that these formats be created even before the content is ready, as this will save time and speed up the start of communications.
These actions, as you can imagine, are related to: promotion on social networks, email marketing models, infographics and any other type of publication that serves to gain the attention of users.
In each post you can place several links to the allied page using keywords to facilitate the redirection of readers.
Another way to collaborate with blog posts is to write a joint article. This way, both companies can combine complementary skills, resulting in valuable content for followers who share an interest in that particular topic.
Ebook
You already know that this format is one of the most attractive for blog readers or those interested in delving deeper into a specific topic.
And in general, ebooks offer great educational value and ease of storage.
In this type of collaboration, tasks can be easily divided, either by separating content and design actions, or by specifying the content areas that each brand can develop according to its particular skills.
Webinar
A webinar is a type of online conference in which experts discuss and develop a particular topic.
The great value of these broadcasts is that, just like in a traditional seminar, listeners have the opportunity to interact with the speaker by asking questions or making comments.
It is an important co-marketing format due to its educational value and simplicity of execution, since the expert will only have to present a topic in his or her area of knowledge for 30 minutes or an hour.
If any of the brands has experience in conducting webinars and has already developed a convening power for this format, it will be a compelling reason to decide on this dynamic when presenting the proposal for a co-marketing campaign.
Vlogs
For brands that have video channels or develop this type of content, vlogs can be an obvious choice to develop in collaboration with an allied company.
Remember that videos have the great power to give a face email database lists australia and voice to your messages, so they can be a powerful communication channel depending on the topic you want to develop.
It can be an explanatory video, an opinion video, or an answer to questions that both companies have received through their blogs.
Creating Content
You have already defined the topic and format of the content, as well as the distribution of tasks for each part. It is time to create the content.
At this stage, I recommend that you stay in constant contact with the allied team, so that everything that is being worked on is in harmony.
Communication is an important element in cases where writing is shared, as each writer has a different style and vision. This is why they must adjust in this process to create meaningful and consistent content.
Promotion formats will be very important for the communication, reach and success of the co-marketing campaign.
It is recommended that these formats be created even before the content is ready, as this will save time and speed up the start of communications.
These actions, as you can imagine, are related to: promotion on social networks, email marketing models, infographics and any other type of publication that serves to gain the attention of users.