B2C E-commerce 2022: Online Purchases of Services
Posted: Thu Jan 23, 2025 8:28 am
In services, after the collapse linked to the measures limiting mobility in the last two years, growth is back thanks above all to the recovery of tourist travel (+33%) and the return to events (online purchases in Other services grow by +35%).
B2C E-commerce 2022: Payment Systems
According to Netcomm's research, “NetRetail”, 33.3 million Italians purchased online in the last quarter, +9.6 million compared to the pre-pandemic period.
As regards payment systems, online purchases are mostly paid at the time of ordering (almost 90%) and only india phone number list in 10.4% of cases are they paid upon delivery or when using the service.
There is a clear prevalence of card-based systems. The use of cash or bank transfers is decreasing, both online and in physical stores.
"We have entered a new phase of eCommerce, where digital channels are now at the center of the purchasing paths of 33.3 million consumers in Italy. Not only because these people are purchasing more and more types of products online and more frequently, but also because digital touchpoints have a significant impact on the purchases that these same consumers make in physical stores. If the pandemic has given a boost to eCommerce, eCommerce has in turn given a boost to multichannel purchasing, with one in four customers declaring that they have purchased both offline and online from the same brand" , says Roberto Liscia, President of Netcomm "Faced with this scenario, the integration of digital tools by companies with an omnichannel perspective therefore becomes an essential strategy to meet the new needs of customers".
B2C E-commerce 2022: Payment Systems
According to Netcomm's research, “NetRetail”, 33.3 million Italians purchased online in the last quarter, +9.6 million compared to the pre-pandemic period.
As regards payment systems, online purchases are mostly paid at the time of ordering (almost 90%) and only india phone number list in 10.4% of cases are they paid upon delivery or when using the service.
There is a clear prevalence of card-based systems. The use of cash or bank transfers is decreasing, both online and in physical stores.
"We have entered a new phase of eCommerce, where digital channels are now at the center of the purchasing paths of 33.3 million consumers in Italy. Not only because these people are purchasing more and more types of products online and more frequently, but also because digital touchpoints have a significant impact on the purchases that these same consumers make in physical stores. If the pandemic has given a boost to eCommerce, eCommerce has in turn given a boost to multichannel purchasing, with one in four customers declaring that they have purchased both offline and online from the same brand" , says Roberto Liscia, President of Netcomm "Faced with this scenario, the integration of digital tools by companies with an omnichannel perspective therefore becomes an essential strategy to meet the new needs of customers".