Pros and cons of bringing your inbound marketing strategy in-house

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It is very common for companies of a certain size to carry out their marketing strategies internally, but with Inbound it is usually less common, due to the level of specialization, amount of work and other relevant characteristics; even so, it is likely that certain companies choose to execute them internally, in case you have doubts about what would be better for your company, we provide you with the pros and cons of carrying out the strategy internally.



PROS
You are the expert on your product or service:
One of the great advantages of carrying out the strategy internally is that the people executing it have all the knowledge of the brand, the communication guidelines and the business objectives, so there will be no learning curve with respect to the company's information and probably fewer corrections in relation to this.



You have sources of information at hand:
Within the challenge of generating relevant and efficient cameroon whatsapp lead content to design an Inbound Marketing strategy, there is researching the needs and concerns of our ideal prospects, as well as truthful content that can be provided to resolve them. When the team conducting this research is within the company, they can easily access the sales and customer service areas, where they have first-hand information about what prospects are looking for and how to provide it to them.



Autonomy:
Something that makes the difference between the success and failure of a strategy is the alignment of teams and the speed with which efforts are advanced. A great advantage of working internally is that no external authorization is required to implement, make changes or start with strategies, which can be very efficient.

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Full focus:
Because the team in charge will only work for the company, they will not have to divide their time or efforts across multiple accounts, they will only focus on yours.






CONS

Lack of strategy:
Mastering how to do Inbound Marketing effectively is complicated, it requires knowledge of platforms, content, writing, design, some programming, digital, guideline strategy, etc. If the team does not have the necessary knowledge, the strategy will never be effective.



Update and training:
Digital marketing, just like technology, is constantly changing, and an effective tool or strategy can become obsolete in a short period of time. For this reason, it is important that people are trained and are immersed in new practices, trends, among others. It is more complicated for a team to achieve this when it operates internally in a company since it has no comparison of practices and is not involved in the environment.



Cost:
Inbound marketing strategies are often very effective, but only if all efforts are made in a complete and simultaneous manner. Therefore, to operate efficiently, a wide variety of specialists are required, at a minimum: graphic design, analytics, content, automation and networks (if the account requires it). Having these people represents a higher cost for the organization than hiring an external specialist, and these people may sometimes have time to spare by dedicating themselves to only one account.



If you think thatcarry out a strategy externallyIt is the best option for your company based on growth objectives, schedule a free consultation with us hereto discuss your company’s needs.