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For an effective first step in the doctor-patient relationship, Servier continues to focus on face-to-face visits, which remain a key communication tool. However, digital channels complement this process by helping to provide additional information between visits or reminders about the company. This is especially important for doctors who cannot be visited in person by medical representatives, as digital channels are becoming the primary means of information transfer.



Accepting change takes time.
Servier understands that implementing an omnichannel approach takes time. It netherlands consumer email list is not a process that can be completed in one day; it requires the willingness of the entire team to go through a period of adaptation to the new system.

Accepting change takes time.

Changing your usual working methods always causes some resistance, but there are effective ways to speed up this process.