Optimize your content and publish it on multiple channels
Posted: Thu Jan 23, 2025 7:21 am
After you’ve compiled a list of keywords and hashtags, it’s time to start creating content around those topics.
Target keywords without stuffing them . (A general rule of thumb is to have a keyword density of 10%.) And add your hashtags to social media posts at the end or in a comment.
However, content optimization involves much more than just keyword selection.
Research each platform you’re targeting: Google, Instagram, Twitter, YouTube, Spotify, etc. Then, pharmaceuticals email database apply platform-specific strategies to ensure your content ranks as high as possible.
Once you've published your fully optimized piece, start repurposing it to distribute across your other channels.
For example, if you've written an SEO-optimized blog post about how to invest in stocks, share it on your social media profiles.
Next, ask your graphic designer or social media marketer to turn the blog post into multiple social media posts.
For example, each section could be an Instagram carousel that highlights the most important points.
You can also convert the post into a YouTube video.
You can also create 10-15 excerpts of the article as Tweets, then schedule them to be posted over the next few days.
This type of repurposing fills your channel with endless amounts of content with minimal effort and time expenditure. Think of it as squeezing everything you can out of the original article until you run out of ways to recycle it.
#3. Post on the right days of the week and times of the day
Maximizing visibility means posting when your audience is most likely to see your content.
Luckily, it's easy to identify the times when your followers are most active (i.e. the best time to post) using your social media account analytics.
For example, Instagram allows you to do this by going to Insights → Audience. This shows you at what times of day (and on which days) your audience is most likely to engage with your posts.
Best and worst times of the day to post on Instagram.png
Fountain
Take advantage of these demographics and schedule your content around them.
Target keywords without stuffing them . (A general rule of thumb is to have a keyword density of 10%.) And add your hashtags to social media posts at the end or in a comment.
However, content optimization involves much more than just keyword selection.
Research each platform you’re targeting: Google, Instagram, Twitter, YouTube, Spotify, etc. Then, pharmaceuticals email database apply platform-specific strategies to ensure your content ranks as high as possible.
Once you've published your fully optimized piece, start repurposing it to distribute across your other channels.
For example, if you've written an SEO-optimized blog post about how to invest in stocks, share it on your social media profiles.
Next, ask your graphic designer or social media marketer to turn the blog post into multiple social media posts.
For example, each section could be an Instagram carousel that highlights the most important points.
You can also convert the post into a YouTube video.
You can also create 10-15 excerpts of the article as Tweets, then schedule them to be posted over the next few days.
This type of repurposing fills your channel with endless amounts of content with minimal effort and time expenditure. Think of it as squeezing everything you can out of the original article until you run out of ways to recycle it.
#3. Post on the right days of the week and times of the day
Maximizing visibility means posting when your audience is most likely to see your content.
Luckily, it's easy to identify the times when your followers are most active (i.e. the best time to post) using your social media account analytics.
For example, Instagram allows you to do this by going to Insights → Audience. This shows you at what times of day (and on which days) your audience is most likely to engage with your posts.
Best and worst times of the day to post on Instagram.png
Fountain
Take advantage of these demographics and schedule your content around them.