Having an SEO strategy for e-commerce is a great way to attract more qualified visitors to your website without investing in paid media.
In case you don't already know, the acronym SEO stands for Search Engine Optimization, or in Portuguese, Optimization for Search Engines.
Basically, the strategy brings together several optimization techniques for corporate websites and blogs , aiming to reach the top positions in Google results.
With SEO for e-commerce, you can generate more traffic to your online store, highlight your brand in the digital environment and increase your sales.
To do this, you need to understand the ranking factors used by the search engine. There are other search engines, such as Bing and Yahoo, but due to Google's relevance and market leadership, as well as the similarity with the factors of other search engines, we will address the subject focusing on Google search.
Google's goal is to offer the best results for users' searches, through a good experience, quality content and efficient results.
The tool uses more than 200 factors to perform this analysis, in ukraine whatsapp data addition to constantly updating them to keep up with digital trends. According to content from Rock Content , the 10 main factors that help improve your website's ranking are:
By optimizing your website according to these ranking factors, you are showing Google that your page is trustworthy, delivers quality content and offers a good browsing experience for the user.
This way, your chances of being among the first search results increase. But why is it important to be on the first page of Google? Keep reading and find out!
Advantages of being on the first page of Google
Advantages of being on the first page of Google
As you have seen, SEO for e-commerce websites is essential to attract more visitors and increase sales.
To get good results, the ideal is to rank your website on the first page of Google. This is because users often only browse this page, and if they don't find what they're looking for, they give up or start a new search. On the Advanced Web Ranking website , you can better understand how the click-through rate decreases after the first page.
Therefore, by being in the first results, your e-commerce has more sales opportunities. Reaching the top positions on Google shows that your page has a better chance of presenting what the user is searching for and, in some way, generating value.