Perfecting the inbound strategy at each stage of the buyer's journey
Posted: Thu Jan 23, 2025 7:16 am
IPS is a company with more than 20 years of experience in offering specialized Human Resources services such as personnel outsourcing, recruitment and selection, payroll outsourcing, headhunting and socioeconomic studies.
The Challenge:
The strategy that IPS used to attract clients was very focused on paid advertising and partner relationships. The client started using Hubspot and implementing the inbound methodology in 2014, however, they were not able to scale their results.
For this reason, in 2017 they approached us, confident bolivia whatsapp lead that our experience in inbound marketing would help them achieve their goals.
The Solution:
At Black & Orange we trust in the inbound methodology, we know it and we have been perfecting it with each of our clients. We were sure that by working on each stage of the buyer's journey, we would be able to increase the number of visits, contacts and IPS clients. Below we present the way we work on each stage:
Attract
We restructured the website with a new sitemap focused on strategic keywords.
We set up the site in Hubspot COS to manage all the content.
We feed the blog with content based on the main problems of buyer personas, dividing the topics into topic clusters.
The Challenge:
The strategy that IPS used to attract clients was very focused on paid advertising and partner relationships. The client started using Hubspot and implementing the inbound methodology in 2014, however, they were not able to scale their results.
For this reason, in 2017 they approached us, confident bolivia whatsapp lead that our experience in inbound marketing would help them achieve their goals.
The Solution:
At Black & Orange we trust in the inbound methodology, we know it and we have been perfecting it with each of our clients. We were sure that by working on each stage of the buyer's journey, we would be able to increase the number of visits, contacts and IPS clients. Below we present the way we work on each stage:
Attract
We restructured the website with a new sitemap focused on strategic keywords.
We set up the site in Hubspot COS to manage all the content.
We feed the blog with content based on the main problems of buyer personas, dividing the topics into topic clusters.