How to attract potential clients in 2023
Posted: Thu Jan 23, 2025 7:08 am
So, whether you are new to the world of marketing and sales, or you are already an experienced one, I hope you get a lot out of this article.
These are the most important steps you should follow to attract potential customers :
Define your ideal client (Buyer persona)
Get to know the buyer journey
Identify the keywords your potential client uses
Attract your potential client on different channels
Create conversion paths
Create nutrition routes (Lead Nurturing)
Analyze and optimize your sales processes
Monitor your results
1. Define your ideal client (Buyer persona)
Buyer Personas are semi-fictional representations of your ideal customer.
These help you better understand your customers and prospects.
Additionally, they help you improve your bangladesh whatsapp lead communication based on their needs, behaviors and concerns.
In fact, defining your ideal customer is the key to knowing all the factors in the purchasing journey that he or she takes to make a purchase decision.
And in this way, optimize your efforts to attract them.
Now:
A very simple way to create our ideal client is with thebuyer personas generatorfrom HubSpot .
This allows us, with a series of questions and in an interactive way, to fill in the most important data about our ideal consumer.
attract-customers-buyer-persona-hubspot
And once the different points have been filled out, we can obtain a complete buyer persona.
attract-customers-buyer-persona-hubspot
The best part?
We can download it to use and share it with the rest of our team so that everyone is clear about its features.
On the other hand:
The most effective buyer personas are created from real data research, as well as insights you can gather from your best current customers, through surveys, interviews, website forms, etc.
attract-customers-form
And with the data you collect, you can target different segments within your industry.
attract-customers-segmentation
Instead of sending the same emails to your entire database, you can segment it and send something tailored to each profile, with relevant information based on what you already know about this potential client .
Here is an example:
Screen Shot 2022-10-16 at 19.06.00
2. Know the purchasing journey
The buyer's journey is the process people go through to learn about, consider, evaluate and purchase a product or service.
In fact, today more than 70% of the purchasing process happens without a buyer having contact with a sales person.
And mapping out what they do before buying can be key to your content strategy to attract potential customers before they are ready to buy.
That being said:
These are the stages of the purchasing journey:
Recognition stage :
The buyer becomes aware of his need.
Consideration stage :
The buyer defines his problem and considers different options to solve it.
Decision stage :
The buyer chooses a solution.
attract-customers-buyer-journey
Much of the strategy we will implement will focus on the buyer persona and their purchasing journey.
So:
The more complete you have them, the better.
How to define your company's buyer's journey
Conducting interviews with clients and people from the company will help us get a general overview of how our target audience buys.
That being said:
Here are some questions you might ask to create your company's buyer journey:
Recognition stage:
What were you looking to solve before purchasing or acquiring this product/service?
What need will this product cover for you?
How important would this product be for you?
What would it mean to you to have this product/service/solution?
Consideration stage:
What options were you considering when making your purchasing decision?
Were there any other options you considered instead of purchasing this product/service?
Do you think this product/service/solution can solve your problem?
What expectations must this product/service/solution meet for you to choose it?
What were your reasons for deciding between one product/service or another?
Decision stage:
What was the main reason you decided on us?
What were you most worried about when making the purchase decision?
Example of a buyer journey
Recognition:
A person starts to think whether now is the right time to change his car.
Consideration:
He begins to evaluate whether he should buy a used car or a new one, and begins to define what type of car, with what characteristics, is ideal for him.
Decision:
Take into account different factors such as delivery date, cost of services, reviews from people who have purchased, durability, etc.
3. Identify the keywords your ideal client uses
What is a keyword?
Keywords are the terms that people enter into search engines to look for information about a particular topic.
attract-customers-google-search
How to find my potential client's keywords?
Keyword research is the process of discovering words and phrases that people use in search engines, such as Google, Bing or YouTube.
In fact, identifying the keywords your potential client uses is very important.
It will allow us to know what they are looking for, how they search, and the path they take to make a purchasing decision.
And as you will see later.
This will allow us to create content to fill in those information gaps you need to make a much more informed purchasing decision.
Now:
It is time to create a list of keywords that can be useful to us later.
Here are some proven strategies you can use to get plenty of keyword ideas.
Brainstorm the topics
This is where, based on the buyer persona you created earlier, you can propose ideas that interest them.
For example, let's say you run or are doing keyword research for a logistics company.
At this point, you might be wondering.
What topics is my potential client looking for or interested in?
These are the most important steps you should follow to attract potential customers :
Define your ideal client (Buyer persona)
Get to know the buyer journey
Identify the keywords your potential client uses
Attract your potential client on different channels
Create conversion paths
Create nutrition routes (Lead Nurturing)
Analyze and optimize your sales processes
Monitor your results
1. Define your ideal client (Buyer persona)
Buyer Personas are semi-fictional representations of your ideal customer.
These help you better understand your customers and prospects.
Additionally, they help you improve your bangladesh whatsapp lead communication based on their needs, behaviors and concerns.
In fact, defining your ideal customer is the key to knowing all the factors in the purchasing journey that he or she takes to make a purchase decision.
And in this way, optimize your efforts to attract them.
Now:
A very simple way to create our ideal client is with thebuyer personas generatorfrom HubSpot .
This allows us, with a series of questions and in an interactive way, to fill in the most important data about our ideal consumer.
attract-customers-buyer-persona-hubspot
And once the different points have been filled out, we can obtain a complete buyer persona.
attract-customers-buyer-persona-hubspot
The best part?
We can download it to use and share it with the rest of our team so that everyone is clear about its features.
On the other hand:
The most effective buyer personas are created from real data research, as well as insights you can gather from your best current customers, through surveys, interviews, website forms, etc.
attract-customers-form
And with the data you collect, you can target different segments within your industry.
attract-customers-segmentation
Instead of sending the same emails to your entire database, you can segment it and send something tailored to each profile, with relevant information based on what you already know about this potential client .
Here is an example:
Screen Shot 2022-10-16 at 19.06.00
2. Know the purchasing journey
The buyer's journey is the process people go through to learn about, consider, evaluate and purchase a product or service.
In fact, today more than 70% of the purchasing process happens without a buyer having contact with a sales person.
And mapping out what they do before buying can be key to your content strategy to attract potential customers before they are ready to buy.
That being said:
These are the stages of the purchasing journey:
Recognition stage :
The buyer becomes aware of his need.
Consideration stage :
The buyer defines his problem and considers different options to solve it.
Decision stage :
The buyer chooses a solution.
attract-customers-buyer-journey
Much of the strategy we will implement will focus on the buyer persona and their purchasing journey.
So:
The more complete you have them, the better.
How to define your company's buyer's journey
Conducting interviews with clients and people from the company will help us get a general overview of how our target audience buys.
That being said:
Here are some questions you might ask to create your company's buyer journey:
Recognition stage:
What were you looking to solve before purchasing or acquiring this product/service?
What need will this product cover for you?
How important would this product be for you?
What would it mean to you to have this product/service/solution?
Consideration stage:
What options were you considering when making your purchasing decision?
Were there any other options you considered instead of purchasing this product/service?
Do you think this product/service/solution can solve your problem?
What expectations must this product/service/solution meet for you to choose it?
What were your reasons for deciding between one product/service or another?
Decision stage:
What was the main reason you decided on us?
What were you most worried about when making the purchase decision?
Example of a buyer journey
Recognition:
A person starts to think whether now is the right time to change his car.
Consideration:
He begins to evaluate whether he should buy a used car or a new one, and begins to define what type of car, with what characteristics, is ideal for him.
Decision:
Take into account different factors such as delivery date, cost of services, reviews from people who have purchased, durability, etc.
3. Identify the keywords your ideal client uses
What is a keyword?
Keywords are the terms that people enter into search engines to look for information about a particular topic.
attract-customers-google-search
How to find my potential client's keywords?
Keyword research is the process of discovering words and phrases that people use in search engines, such as Google, Bing or YouTube.
In fact, identifying the keywords your potential client uses is very important.
It will allow us to know what they are looking for, how they search, and the path they take to make a purchasing decision.
And as you will see later.
This will allow us to create content to fill in those information gaps you need to make a much more informed purchasing decision.
Now:
It is time to create a list of keywords that can be useful to us later.
Here are some proven strategies you can use to get plenty of keyword ideas.
Brainstorm the topics
This is where, based on the buyer persona you created earlier, you can propose ideas that interest them.
For example, let's say you run or are doing keyword research for a logistics company.
At this point, you might be wondering.
What topics is my potential client looking for or interested in?