Video marketing: understand what your business loses by not using it in digital marketing strategies!
Posted: Thu Jan 23, 2025 7:07 am
Like any digital marketing strategy, video marketing also aims to promote, attract, convert and, even more, build customer loyalty. It seems like the perfect scenario, right? And that's because it's almost exactly that, since it's one of the most versatile and effective strategies today.
In addition to trying to sell through videos, this method goes further, according to Hotmart , and includes:
Internet video advertising, or video ads;
Institutional videos to strengthen the image of a brand or institution;
Educational videos, part of content marketing actions;
Presentation and demonstration videos of a new product;
Success stories and customer testimonials;
Periodic video content, such as personal vlogs;
Live broadcasts and webinars.
Importance of video marketing for your business
In the search for brand strengthening and generating qualified leads, video marketing presents itself as a surefire strategy, because it reaches and engages the public wherever they are, with greater ease and convenience.
Below, we have separated some points that show the tunisia whatsapp data importance of videos in digital marketing strategies.
Main reasons why it is worth investing in video marketing
Uncomplicated production
Contrary to what many people think, nowadays producing videos is no longer a big deal, because, when you create a Reel on Instagram , for example, it is already a way of applying video marketing.
There are more robust productions that require a specialized team, however, simpler content, which also has high potential for effectiveness, basically requires a smartphone and a computer to be produced.
The most important thing in this digital marketing strategy model is to develop useful content, aligned with your target audience and the company's objectives.
Greater ease in explaining complicated content
Making things simple seems to be the key point of the videos. At this point, visualize that most of the time, the language used in a video can present an easier and clearer explanation than text, for example.
This happens because videos combine sound, graphics and visual resources in one place, making understanding less complex. A great way to present details of a product, or even its production process.
In fact, data from Brain Rules shows that audiovisual resources are capable of increasing the retention of a given content, reaching 65% of the information after three days. In other words, what better way to engage your potential customer?
Highest engagement rate
If videos are one of the most popular types of content today, it's easy to understand the potential for engagement in video marketing strategies.
In addition to trying to sell through videos, this method goes further, according to Hotmart , and includes:
Internet video advertising, or video ads;
Institutional videos to strengthen the image of a brand or institution;
Educational videos, part of content marketing actions;
Presentation and demonstration videos of a new product;
Success stories and customer testimonials;
Periodic video content, such as personal vlogs;
Live broadcasts and webinars.
Importance of video marketing for your business
In the search for brand strengthening and generating qualified leads, video marketing presents itself as a surefire strategy, because it reaches and engages the public wherever they are, with greater ease and convenience.
Below, we have separated some points that show the tunisia whatsapp data importance of videos in digital marketing strategies.
Main reasons why it is worth investing in video marketing
Uncomplicated production
Contrary to what many people think, nowadays producing videos is no longer a big deal, because, when you create a Reel on Instagram , for example, it is already a way of applying video marketing.
There are more robust productions that require a specialized team, however, simpler content, which also has high potential for effectiveness, basically requires a smartphone and a computer to be produced.
The most important thing in this digital marketing strategy model is to develop useful content, aligned with your target audience and the company's objectives.
Greater ease in explaining complicated content
Making things simple seems to be the key point of the videos. At this point, visualize that most of the time, the language used in a video can present an easier and clearer explanation than text, for example.
This happens because videos combine sound, graphics and visual resources in one place, making understanding less complex. A great way to present details of a product, or even its production process.
In fact, data from Brain Rules shows that audiovisual resources are capable of increasing the retention of a given content, reaching 65% of the information after three days. In other words, what better way to engage your potential customer?
Highest engagement rate
If videos are one of the most popular types of content today, it's easy to understand the potential for engagement in video marketing strategies.