Maximize revenue and conquer the market.
Posted: Thu Jan 23, 2025 7:04 am
Today , most businesses sell online , which means your potential customers have thousands of purchasing options at their fingertips. Personalization sets your brand apart.
Personalization in marketing helps you drive sales and increase revenue in the following ways:
Putting more emphasis on precise targeting of both your product or service and the content you build pharmacy email database around it.
Allowing flexible and dynamic pricing based on the demographic and psychographic attributes of the potential customer.
Develop data-driven strategies for marketing campaigns that capture customer attention, promote your company and position it as the best solution on the market.
Improve each customer's experience with your brand through more accurate and relevant recommendations.
With personalization, you can outperform your competition by streamlining your prospects’ decision-making process and narrowing down options to the most relevant ones based on the data you’ve collected.
How is personalized marketing different from regular marketing?
Personalization is not a new buzzword in marketing and sales. It has been around for a while and I can probably point to ten examples of it.
Maybe it’s that sales email that calls your name and asks if you’re interested in a new product the company has launched. Or maybe, your food delivery app sent you a push notification about the treats you abandoned in your cart and offered them to you at 30% off?
Regular personalization also uses data to extract insights about customers and make marketing communications more relevant to them. But the similarities end there.
Hyper Personalization - Frizbit
Source: Frizbit
Personalization draws insights from real-time data to customize products and prices based on customer preferences and deliver a more personalized experience.
Let's look at three criteria that differentiate personalization from regular marketing.
Data
Studies indicate that only 22% of customers are satisfied with the level of personalization they receive from their favorite brands. This means that there is a huge gap to fill, especially when most brands have smartphone apps to engage and convert their users. This is probably why a well-executed mobile app personalization strategy can help you increase the ROI of your marketing spend by 8x and boost sales by over 10%.
The data used in personalization marketing is even more granular and includes
Online browsing behavior of potential customers
Customer purchasing habits
Customer preferences and interests (such as discounts, free samples, or templates)
Periods of activity (for example, when more customers register or make more purchases)
Consultations seeking brand engagement.
Level of customization
Traditional marketing only uses data it finds about potential customers on the Internet. However, personalization connects data from multiple touchpoints within both marketing and sales initiatives, including offline data collected from a prospect's browsing behavior and in-store shopping habits.
In this way, personalization develops a unified view of each customer’s purchasing journey and helps your brand address their needs and desires individually, in great detail.
Technology
This is the most important factor that transforms your regular marketing strategies into hyper-personalized initiatives.
Personalization in marketing helps you drive sales and increase revenue in the following ways:
Putting more emphasis on precise targeting of both your product or service and the content you build pharmacy email database around it.
Allowing flexible and dynamic pricing based on the demographic and psychographic attributes of the potential customer.
Develop data-driven strategies for marketing campaigns that capture customer attention, promote your company and position it as the best solution on the market.
Improve each customer's experience with your brand through more accurate and relevant recommendations.
With personalization, you can outperform your competition by streamlining your prospects’ decision-making process and narrowing down options to the most relevant ones based on the data you’ve collected.
How is personalized marketing different from regular marketing?
Personalization is not a new buzzword in marketing and sales. It has been around for a while and I can probably point to ten examples of it.
Maybe it’s that sales email that calls your name and asks if you’re interested in a new product the company has launched. Or maybe, your food delivery app sent you a push notification about the treats you abandoned in your cart and offered them to you at 30% off?
Regular personalization also uses data to extract insights about customers and make marketing communications more relevant to them. But the similarities end there.
Hyper Personalization - Frizbit
Source: Frizbit
Personalization draws insights from real-time data to customize products and prices based on customer preferences and deliver a more personalized experience.
Let's look at three criteria that differentiate personalization from regular marketing.
Data
Studies indicate that only 22% of customers are satisfied with the level of personalization they receive from their favorite brands. This means that there is a huge gap to fill, especially when most brands have smartphone apps to engage and convert their users. This is probably why a well-executed mobile app personalization strategy can help you increase the ROI of your marketing spend by 8x and boost sales by over 10%.
The data used in personalization marketing is even more granular and includes
Online browsing behavior of potential customers
Customer purchasing habits
Customer preferences and interests (such as discounts, free samples, or templates)
Periods of activity (for example, when more customers register or make more purchases)
Consultations seeking brand engagement.
Level of customization
Traditional marketing only uses data it finds about potential customers on the Internet. However, personalization connects data from multiple touchpoints within both marketing and sales initiatives, including offline data collected from a prospect's browsing behavior and in-store shopping habits.
In this way, personalization develops a unified view of each customer’s purchasing journey and helps your brand address their needs and desires individually, in great detail.
Technology
This is the most important factor that transforms your regular marketing strategies into hyper-personalized initiatives.