Foolproof techniques for your e-mail marketing strategy
Posted: Thu Jan 23, 2025 6:55 am
Email marketing could be said to be a direct channel between company and user that consists of creating content tailored to subscribers.
It is precisely one of the digital marketing tools that has gained the most ground in the last year, and it is here to stay. It seemed that due to confinement, consumers were not going to buy anything because they were stuck at home. But no. The opposite effect occurred: online purchases skyrocketed. And marketers took advantage of it.
However, BE CAREFUL because phishing campaigns posing as well-known shipping companies have increased.
And as you have read, it is a good time to apply this tool australia whatsapp lead in your marketing strategy. That is why we leave you 5 key techniques that will not fail :
1.- Clean up your database
Eliminate inactive users who ignore the emails they receive to build a quality database. Having a long list of users does not mean selling more. Quality before quantity.
2.- Segment
Very important. Classify users based on their preferences, purchasing behavior, or even location. This will help you create more powerful content that is tailored to the characteristics of your target audience.
There would be no point in sending emails to people who are not really interested.
3.- Define your metrics
It is essential to evaluate the results of the campaign launched. To do so, there are four essential metrics that you should not ignore:
Delivery rate : number of emails delivered.
Open rate : number of emails opened.
Churn rate : number of users who unsubscribe.
Click-through rate : number of unique clicks.
4.- Create automated campaigns
No effort to send individualized emails.
It's perfect for welcoming someone when they register for the first time or thanking them for their purchase. Likewise, if you receive an email congratulating you on an important date, it's because it's automated, but it makes you feel like the protagonist.
5.- Put A/B Testing into practice
Highly recommended to know what will have the most impact.
It consists of creating two models of the same email, but modifying some element, whether it be the subject of the email or the colors of the visual elements, and sending them to a sample of users to compare the results of each type of email and, thus, determine its effectiveness.
It is precisely one of the digital marketing tools that has gained the most ground in the last year, and it is here to stay. It seemed that due to confinement, consumers were not going to buy anything because they were stuck at home. But no. The opposite effect occurred: online purchases skyrocketed. And marketers took advantage of it.
However, BE CAREFUL because phishing campaigns posing as well-known shipping companies have increased.
And as you have read, it is a good time to apply this tool australia whatsapp lead in your marketing strategy. That is why we leave you 5 key techniques that will not fail :
1.- Clean up your database
Eliminate inactive users who ignore the emails they receive to build a quality database. Having a long list of users does not mean selling more. Quality before quantity.
2.- Segment
Very important. Classify users based on their preferences, purchasing behavior, or even location. This will help you create more powerful content that is tailored to the characteristics of your target audience.
There would be no point in sending emails to people who are not really interested.
3.- Define your metrics
It is essential to evaluate the results of the campaign launched. To do so, there are four essential metrics that you should not ignore:
Delivery rate : number of emails delivered.
Open rate : number of emails opened.
Churn rate : number of users who unsubscribe.
Click-through rate : number of unique clicks.
4.- Create automated campaigns
No effort to send individualized emails.
It's perfect for welcoming someone when they register for the first time or thanking them for their purchase. Likewise, if you receive an email congratulating you on an important date, it's because it's automated, but it makes you feel like the protagonist.
5.- Put A/B Testing into practice
Highly recommended to know what will have the most impact.
It consists of creating two models of the same email, but modifying some element, whether it be the subject of the email or the colors of the visual elements, and sending them to a sample of users to compare the results of each type of email and, thus, determine its effectiveness.