What should you consider when hiring an SEO specialist?
Posted: Thu Jan 23, 2025 6:45 am
Hiring an SEO specialist is important to achieve the best results on the web. These insightful professionals perform a detailed audit and then implement the necessary improvements. They also monitor the results along the way to know if they are on the right track. What is the goal? Gaining more online visibility and attracting qualified traffic.
Achieving good results in marketing strategies requires very doctor database well planned and distributed efforts. Part of this work involves optimizing content, pages and websites for search engines . Therefore, hiring an SEO specialist, for many companies, can be one of their best investments.
This professional can be a key figure in ensuring you more traffic and visibility, especially in Inbound strategies . After all, these days, it is practically impossible to survive on the web without being easily found in search engines. However, experts know exactly how to make this happen through detailed and complex projects.
Good work depends on technical knowledge, experience, and credibility. These and other characteristics are indispensable for an SEO expert. In this post, we will talk more about the topic and answer the following questions:
What does an SEO specialist do?
How much does it cost to hire this specialist?
What to consider before hiring an SEO specialist?
Why is it worth having an SEO expert?
Keep reading and learn all the secrets!
What does an SEO specialist do?
An SEO specialist is a professional with extensive experience, a high level of training and advanced knowledge of search engine optimization. As we can deduce from his name, we are not talking about a marketing analyst who studies improvements on the web. Therefore, an SEO specialist is different from an analyst.
He is a person who has worked on many projects, participated in several success stories and obtained great results through his efforts. This helped him to generate knowledge and experience to understand how points such as:
main positioning factors ;
On-page and off-page SEO;
Google algorithms;
use of keywords.
If you just need a collaborator to do routine teamwork, an analyst can work well. However, if your idea is to boost results from what you have today: without a doubt the best option is to hire an SEO specialist.
In this position, the specialist can carry out projects on their own, always starting from SEO audits. They will evaluate all the details of pages, sites and Inbound strategies, mainly Content Marketing.
In this job, the professional observes, from the SEO point of view, how performance can be improved. His role will be to devise optimization strategies, apply them and then monitor the results to evaluate them correctly.
Typically, an SEO specialist has a solid track record that can be proven. Successful projects they have been involved in help demonstrate their expertise and ability to replicate those results in the next client's company.
This makes you a qualified professional with a large market at your disposal!
How much does it cost to hire this specialist?
When hiring an SEO specialist, you must invest in proportion to the results you want. Therefore, we do not recommend that you expect to get high-end services at below-market prices. After all, we are talking about professionals who have achieved a prominent place precisely because of the results and experience they have accumulated over the years.
There are two ways to hire an SEO specialist:
to achieve a specific result in specific projects;
permanently.
Therefore, there are different ways to pay for the services of this professional!
According to Glassdoor , a well-known agency that analyzes jobs and salaries around the world (formerly I Love Mondays), the average salary for an SEO specialist is approximately USD 1000.00 per month. This value can vary more or less, depending on the professional's qualifications and also on the employer, but the truth is that you will hardly be able to hire someone for less than that.
There are also other ways to hire an SEO specialist, more closely linked to specific projects and their characteristics, or it can also be an hourly service.
What to consider before hiring an SEO specialist?
When hiring a professional, it is important to know what to expect from this professional. This will avoid frustrated expectations and, worse still, results that are below what you intended. Therefore, just like any other service, it is important to evaluate a few issues before selecting the right SEO specialist.
Past experience
The history of an SEO specialist is very important to help you understand their career path up to the present. Before hiring someone, it is essential to know which companies they worked for, what tasks they performed, and what projects they collaborated on. All of this helps to demonstrate the minimum qualifications expected of a specialist.
This way, you'll be able to know if the professional's experience makes sense for what you need in your company or personal project. A portfolio with cases similar to what you want to achieve is a sign that this person may be the most recommended. Evaluate this history carefully and, if necessary, ask for references about the professional.
Prices
Prices are always an important and at the same time complex topic. You cannot set the price that the SEO specialist will charge, but you can communicate what your limit is. Everyone understands that it is not a good idea to spend more than what is defined in a budget. Therefore, when negotiating, be extremely clear about your financial limitations.
This may not even need to be reinforced, but let's do it just in case: always be suspicious of prices that are significantly below market .
After all, why can only one of the professionals work with such values? It may be that on some very rare occasions an excellent opportunity appears at a very low price, but when we talk about high performance, this is very difficult to happen. Always focus on the rating and negotiate with respect.
SEO process
The work process of this specialist should also be understood in more detail. As a contractor, it is your right to know the professional's work methods and how he will ensure the expected results. This transparency will make the entire evaluation process much easier - after all, you will know what he plans in the routine of your company.
It is important to assess whether this process is in line with your expectations, especially given the context presented. For example, you need to know whether he or she will use diversified strategies, focusing on various ways to optimize results. This is a sign that the professional will be dedicated to achieving concrete goals.
Tools used
Before hiring an SEO expert, you can ask him about the tools he will use. This is necessary because you will need to hire some of them, which will be useful to you in the long run, especially while this specialist is doing the work. He will need you to hire software to perform SEO audits, design changes, and monitor the results of the work.
The important thing — besides knowing whether you will use specialized software that integrates with other tools, such as WordPress — is the cost of these contracts. So, in addition to the amounts you pay the professional, you also have to budget the investment in tools. Based on these values, you will know how much you will have to invest in total to optimize the SEO of your website and its content.
Why is it worth having an SEO expert?
It's worth hiring an SEO expert, simply because the results will be excellent. Below, understand how this professional can make a difference in your business.
Your company will stand out to a qualified audience
SEO is about optimizing websites and content so that they appear at the top of search engine results pages , such as Google. Therefore, the main result that can be expected from a specialist is visibility.
This professional's qualification allows him to find the best techniques to evaluate your pages and improve them. SEO adjustments, from the simplest to the most in-depth, will take your site to the first page of Google results. In this way, the visibility of your business within the circle of people who make up your target audience will be enhanced.
Conversions will increase significantly
With more people interested in what you have to offer on your site and in your content, the trend will be to increase conversions. We are not just talking about sales, but about any action desired by the Marketing strategy.
Conversions are what allow potential customers to move through the funnel, for example. So, if they are well leveraged, the tendency is for your brand to achieve more engagement , brand awareness and, of course, increase sales. All this, thanks to good SEO work.
Your company will maintain long-term optimizations
SEO specialists bring all their technical and strategic knowledge to a company. The work, which begins with auditing, continues with adjustments and monitoring. Therefore, the tendency is to implement changes that will have good results for a longer time.
Even if you don't hire the specialist permanently, the team of analysts can maintain the work done. This means that the investment you make once can continue to generate results for months or years.
As you can see, there is no doubt about the need to hire an SEO specialist . Qualification and vast experience in the market are the main characteristics that this professional must have to achieve outstanding results.
Achieving good results in marketing strategies requires very doctor database well planned and distributed efforts. Part of this work involves optimizing content, pages and websites for search engines . Therefore, hiring an SEO specialist, for many companies, can be one of their best investments.
This professional can be a key figure in ensuring you more traffic and visibility, especially in Inbound strategies . After all, these days, it is practically impossible to survive on the web without being easily found in search engines. However, experts know exactly how to make this happen through detailed and complex projects.
Good work depends on technical knowledge, experience, and credibility. These and other characteristics are indispensable for an SEO expert. In this post, we will talk more about the topic and answer the following questions:
What does an SEO specialist do?
How much does it cost to hire this specialist?
What to consider before hiring an SEO specialist?
Why is it worth having an SEO expert?
Keep reading and learn all the secrets!
What does an SEO specialist do?
An SEO specialist is a professional with extensive experience, a high level of training and advanced knowledge of search engine optimization. As we can deduce from his name, we are not talking about a marketing analyst who studies improvements on the web. Therefore, an SEO specialist is different from an analyst.
He is a person who has worked on many projects, participated in several success stories and obtained great results through his efforts. This helped him to generate knowledge and experience to understand how points such as:
main positioning factors ;
On-page and off-page SEO;
Google algorithms;
use of keywords.
If you just need a collaborator to do routine teamwork, an analyst can work well. However, if your idea is to boost results from what you have today: without a doubt the best option is to hire an SEO specialist.
In this position, the specialist can carry out projects on their own, always starting from SEO audits. They will evaluate all the details of pages, sites and Inbound strategies, mainly Content Marketing.
In this job, the professional observes, from the SEO point of view, how performance can be improved. His role will be to devise optimization strategies, apply them and then monitor the results to evaluate them correctly.
Typically, an SEO specialist has a solid track record that can be proven. Successful projects they have been involved in help demonstrate their expertise and ability to replicate those results in the next client's company.
This makes you a qualified professional with a large market at your disposal!
How much does it cost to hire this specialist?
When hiring an SEO specialist, you must invest in proportion to the results you want. Therefore, we do not recommend that you expect to get high-end services at below-market prices. After all, we are talking about professionals who have achieved a prominent place precisely because of the results and experience they have accumulated over the years.
There are two ways to hire an SEO specialist:
to achieve a specific result in specific projects;
permanently.
Therefore, there are different ways to pay for the services of this professional!
According to Glassdoor , a well-known agency that analyzes jobs and salaries around the world (formerly I Love Mondays), the average salary for an SEO specialist is approximately USD 1000.00 per month. This value can vary more or less, depending on the professional's qualifications and also on the employer, but the truth is that you will hardly be able to hire someone for less than that.
There are also other ways to hire an SEO specialist, more closely linked to specific projects and their characteristics, or it can also be an hourly service.
What to consider before hiring an SEO specialist?
When hiring a professional, it is important to know what to expect from this professional. This will avoid frustrated expectations and, worse still, results that are below what you intended. Therefore, just like any other service, it is important to evaluate a few issues before selecting the right SEO specialist.
Past experience
The history of an SEO specialist is very important to help you understand their career path up to the present. Before hiring someone, it is essential to know which companies they worked for, what tasks they performed, and what projects they collaborated on. All of this helps to demonstrate the minimum qualifications expected of a specialist.
This way, you'll be able to know if the professional's experience makes sense for what you need in your company or personal project. A portfolio with cases similar to what you want to achieve is a sign that this person may be the most recommended. Evaluate this history carefully and, if necessary, ask for references about the professional.
Prices
Prices are always an important and at the same time complex topic. You cannot set the price that the SEO specialist will charge, but you can communicate what your limit is. Everyone understands that it is not a good idea to spend more than what is defined in a budget. Therefore, when negotiating, be extremely clear about your financial limitations.
This may not even need to be reinforced, but let's do it just in case: always be suspicious of prices that are significantly below market .
After all, why can only one of the professionals work with such values? It may be that on some very rare occasions an excellent opportunity appears at a very low price, but when we talk about high performance, this is very difficult to happen. Always focus on the rating and negotiate with respect.
SEO process
The work process of this specialist should also be understood in more detail. As a contractor, it is your right to know the professional's work methods and how he will ensure the expected results. This transparency will make the entire evaluation process much easier - after all, you will know what he plans in the routine of your company.
It is important to assess whether this process is in line with your expectations, especially given the context presented. For example, you need to know whether he or she will use diversified strategies, focusing on various ways to optimize results. This is a sign that the professional will be dedicated to achieving concrete goals.
Tools used
Before hiring an SEO expert, you can ask him about the tools he will use. This is necessary because you will need to hire some of them, which will be useful to you in the long run, especially while this specialist is doing the work. He will need you to hire software to perform SEO audits, design changes, and monitor the results of the work.
The important thing — besides knowing whether you will use specialized software that integrates with other tools, such as WordPress — is the cost of these contracts. So, in addition to the amounts you pay the professional, you also have to budget the investment in tools. Based on these values, you will know how much you will have to invest in total to optimize the SEO of your website and its content.
Why is it worth having an SEO expert?
It's worth hiring an SEO expert, simply because the results will be excellent. Below, understand how this professional can make a difference in your business.
Your company will stand out to a qualified audience
SEO is about optimizing websites and content so that they appear at the top of search engine results pages , such as Google. Therefore, the main result that can be expected from a specialist is visibility.
This professional's qualification allows him to find the best techniques to evaluate your pages and improve them. SEO adjustments, from the simplest to the most in-depth, will take your site to the first page of Google results. In this way, the visibility of your business within the circle of people who make up your target audience will be enhanced.
Conversions will increase significantly
With more people interested in what you have to offer on your site and in your content, the trend will be to increase conversions. We are not just talking about sales, but about any action desired by the Marketing strategy.
Conversions are what allow potential customers to move through the funnel, for example. So, if they are well leveraged, the tendency is for your brand to achieve more engagement , brand awareness and, of course, increase sales. All this, thanks to good SEO work.
Your company will maintain long-term optimizations
SEO specialists bring all their technical and strategic knowledge to a company. The work, which begins with auditing, continues with adjustments and monitoring. Therefore, the tendency is to implement changes that will have good results for a longer time.
Even if you don't hire the specialist permanently, the team of analysts can maintain the work done. This means that the investment you make once can continue to generate results for months or years.
As you can see, there is no doubt about the need to hire an SEO specialist . Qualification and vast experience in the market are the main characteristics that this professional must have to achieve outstanding results.