The next biggest part of the B2B marketing budget

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at 27%, will go to content marketing. The reason is simple: developing relevant content reflects company knowledge, considers SEO, and is also a cost-effective strategy to drive traffic to websites and convert it into leads that generate future business. This year, the focus will shift to interactive content that provides potential customers with new and exciting experiences that will ultimately lead to more business.

5. Email marketing
Like content marketing, email marketing takes up 27% of the B2B marketing plan budget . This B2B marketing strategy continues to be a powerful tool for nurturing and staying in touch with potential customers. Sending emails that provide relevant and timely information to specific groups helps build customer trust and loyalty. It also yields a higher ROI (Return on Investment). ROI refers to the economic value generated as a result of different marketing activities.

6. Personalization
The demand for higher levels of interaction and individualized customer service has design directors managers email list led to a greater tendency for websites and businesses to become more personalized. When it comes to B2B interactions, it's important to remember that you're not just doing business with other companies, but for the people who work for them. So understanding what they need and want leads to their satisfaction and loyalty, and, even better, receiving leads that lead to future business.

7. Chatbots (Conversational bots)
Continuing with the theme of the need for personalization in services, the use of chatbots , or conversational bots as b2b marketing strategies, on websites is going to be increasing. These are programs that use structured messages to issue responses from a machine to a human interlocutor. The interesting thing about this technology is that it allows businesses to capture all their potential clients or new contacts to address their needs in real time. In this way, contacts are not lost by putting them on hold or calling them outside of business hours. Chatbots save time and increase customer satisfaction because they are always available to serve them.

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3. Trade exhibitors and events
Despite advances in technology, it is estimated that trade shows and other events will still receive a good portion of B2B marketing budgets, around 36%, this year. Why? Simple, because interacting with potential customers face to face allows businesses to better understand their needs and the problems they might face. So, for any company using the B2B business model, this proven marketing strategy will help increase brand awareness and could prove just as effective as Digital Marketing.