Briefly, however, I will state below the main points that a serious buyer persona study should consider:l.
Needs versus product. It is important to know what they expect from the product or service you offer, whether they have had previous experiences and what difficulties they have encountered.
Problems you want to solve. If you are in the B2B sector, delve deeper into this section, where you will find what sets your service apart from the competition.
Expectations. Both at the product level and in terms italy phone number of customer service. For example, I have cancelled my subscription with several operators simply because of the poor customer service they offer, without having any complaints regarding the products offered.
Sales funnel. How a potential customer evolves from the moment they have a need until they purchase the product.
Create unlimited buyer personas for your business
It's time to hire your content department
Now it is time to start hiring staff, depending on your needs and the strategy you are going to implement.
As in any team, a delicate balance of skills is required.
To illustrate this point, I draw on a common practice among top-level creative agencies.
As you probably know, every advertising campaign is made up of a visual part and a text part.
Each of these media is handled by a professional and finding a copy-creative couple who is 100% involved, as if they were Siamese twins with creative superpowers, is not easy.
For this reason, many agencies look for teams that already have these two professionals and, in doing so, avoid them getting along badly or not offering the expected results.