How to do marketing on TikTok?

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TikTok always makes it easy for brands to make their platform a home and interact with users. This May, it announced the launch of Branded Mission , a tool that allows brands to use content from creators who participate in Branded Mission and “ turn videos with millions of views into ads .” This demonstrates the platform’s willingness to make it easy for brands and that in the future we can expect more innovation in ways to advertise on TikTok.

Currently, there are 3 major types of marketing on TikTok, according to Hootsuite :

Influencer marketing: This is based on collaborating with platform stars or notable users to expand the reach of the advertising message and the brand. For example, this collaboration between chief vp compliance email list a jewelry store specialized in tiaras, where the promotion is done through the unboxing format .

Creating TikToks: The brand itself uploads TikToks to its account with full control over the message and form and all the platform’s tools at its disposal. For example, The Washington Post uploads TikToks to its account that not only fit the network’s format, but are also entertaining.

TikTok Ads: This is the most traditional of the three options, where you create an ad in the platform's video format and pay TikTok to insert it into users' feeds . It doesn't have to be any less creative than the other two, because for an ad to work on TikTok, it has to be entertaining. For example, this ad from the firm Motel Rocks shows its new line of pants in a format faithful to the platform.

How to do marketing that works on TikTok?
The facts: you're not going viral.

Anyone who promises they can make your brand go viral is lying. Going viral isn't an art or a science, it's like winning the lottery, but you can take advantage of virality to boost your message and your brand. Let's look at some keys to success.