It has already been proven that automation helps to offer immediate responses to users depending on their particular needs and interactions, delivering the most appropriate content for each one.
One of the marketing trends for 2017 will be to take advantage brazil mobile number list of these technologies to effectively personalize and distribute brand content.
The Storytelling Continues
Engaging, inspiring, connecting and enchanting your audiences will continue to be one of the marketing trends in 2017 and one of the most effective tools to achieve this is through storytelling .
In this article you can learn more key points about what storytelling is and how to use it in your Content Marketing strategy.
Among the many benefits of this trend are: creating a more human relationship with your users, sharing your personality and achieving a greater reach. Remember that good stories are the ones that are shared the most, especially in environments like social media.
Text Still Worth It
If you think that all these 2017 marketing trends can completely replace writing, I must tell you that this will not be the case for now.
Text is still a good vehicle for communicating good stories and I don't think it will go out of style.
Good phrases continue to occupy the majority of communication with our communities. Not to mention search engine positioning, which, as you know, is also determined by the texts you develop on your websites or blogs.
So I must recommend you, once again, to continue with the design and generation of quality blog posts, to make the most of what you learned in 2016 and improve the quality of all your content in 2017.
Influencer Marketing
Using influential personalities in your communication strategies will continue to be a marketing trend in 2017.
Influencers should be chosen based on the communities you have on your blogs or social networks, but be careful: this should not be confused with the number of followers, but with the quality of those followers.
This means that the people who follow the influencer must be audiences that you are interested in reaching as a brand or company, because it will be of no use to you to reach thousands of people if they are not part of the users who may be interested in your product or service.
Don't look for popular characters, but rather those who truly have the power to influence your audience in making decisions about what they consume or buy.
Marketing Trends 2017: More Content Challenges
2016 was an incredible year for digital marketing , particularly content marketing . This only presents even more significant challenges for 2017.
Far from losing relevance, good content continues to gain value because, in the end, that is what your users want: to be listened to, to be known, and to know what they need.
There are so many options on the Internet for any topic of interest you can think of, audiences will stick with those that generate value and respond to their interests. They know that if a company doesn't give them what they're looking for, they can go somewhere else and find it.
Don't let that target consumer go by failing to develop a strategy that effectively guides your brand communications.