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How do customers use social media to get support?

Posted: Thu Jan 23, 2025 5:45 am
by fomayof928@mowline
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How do customers use social media to get support?
Brands have several options for providing customer support, but social media is the most popular. But how do customers use social channels to gain support from brands?

“About 70% of my clients contact me through social media channels, and another 30% contact me via email,” says Zoila Streich, co-founder of Independent Fashion Blogger and a former fashion business owner. "Most questions were related to product availability and payment methods, but some were feedback about the product or the purchasing process."

You'll also find customers using social media to report service outages:

A customer sent a message to Georgia Power on X (formerly Twitter) indicating the outage. The brand account thanked the user for the report and asked for a contact number.

Or to point out shipping and delivery issues:

A user on X asks UPS for delivery assistance. In a reply to customers, UPS instructs them to contact the brand via a direct message that includes contact information.