Marketing and Sales Alignment: 4 Mistakes to Avoid
Posted: Thu Jan 23, 2025 5:14 am
Aligning marketing and sales is a strategy that engages both areas, ensuring the company's growth. This practice is also known as Smarketing. Here, the letter "S" at the beginning of the term represents "sales".
In an increasingly technological society, the functions of each area have become more connected and related. Therefore, 57% of the companies participating in the 2023 Sales Panorama survey stated that Marketing and Sales are close.
Thus, marketing helps the sales team understand customer service operations and convert leads, while sales determines the efficiency of marketing's attraction capacity.
Having both areas aligned in B2B companies helps even more in the sales process. After all, it is more complex and lengthy compared to B2C sales.
In this way, Smarketing guarantees the assertiveness of kenya whatsapp data actions and, consequently, the reduction of the sales cycle .
In short, this union can bring several benefits, some of which are:
Strategic focus;
Working together and improving the organizational climate;
Greater understanding of the persona;
Unified language;
Better use of opportunities with more efficient data analysis;
Predictable growth.
It is worth noting that for 69% of respondents in the aforementioned survey, increasing the quality of Leads generated by Marketing is one of the biggest challenges . And this is a problem that can be solved by aligning the areas.
This is because both teams will work based on the same criteria capable of defining what a qualified lead is . And this is just one example of bottlenecks and challenges that Smarketing is capable of solving.
Read also: Marketing and sales: how one has influenced the other
Discover some myths about Smarketing
Although most companies already practice alignment between marketing and sales, there are some myths that hinder this process. The beliefs surrounding Smarketing are often related to prejudice and rivalry between the two sectors.
In this case, one person usually believes that they can act without the support of the other. And it is this competition that prevents the concept from being put into practice. In addition, it encourages more stereotypes and hinders the development of the industry.
Therefore, see below some of the main myths that prevent the effectiveness of this alignment and, consequently, of the business.
“A quality product sells itself”
This is perhaps, unfortunately, the most common thought. However, it is extremely erroneous.
Of course, you need to have a quality product, but that's far from everything. The job of salespeople is to act based on the best persuasion and service strategies.
Only then are they able to offer good experiences to the customer , contributing to the closing of the purchase.
In an increasingly technological society, the functions of each area have become more connected and related. Therefore, 57% of the companies participating in the 2023 Sales Panorama survey stated that Marketing and Sales are close.
Thus, marketing helps the sales team understand customer service operations and convert leads, while sales determines the efficiency of marketing's attraction capacity.
Having both areas aligned in B2B companies helps even more in the sales process. After all, it is more complex and lengthy compared to B2C sales.
In this way, Smarketing guarantees the assertiveness of kenya whatsapp data actions and, consequently, the reduction of the sales cycle .
In short, this union can bring several benefits, some of which are:
Strategic focus;
Working together and improving the organizational climate;
Greater understanding of the persona;
Unified language;
Better use of opportunities with more efficient data analysis;
Predictable growth.
It is worth noting that for 69% of respondents in the aforementioned survey, increasing the quality of Leads generated by Marketing is one of the biggest challenges . And this is a problem that can be solved by aligning the areas.
This is because both teams will work based on the same criteria capable of defining what a qualified lead is . And this is just one example of bottlenecks and challenges that Smarketing is capable of solving.
Read also: Marketing and sales: how one has influenced the other
Discover some myths about Smarketing
Although most companies already practice alignment between marketing and sales, there are some myths that hinder this process. The beliefs surrounding Smarketing are often related to prejudice and rivalry between the two sectors.
In this case, one person usually believes that they can act without the support of the other. And it is this competition that prevents the concept from being put into practice. In addition, it encourages more stereotypes and hinders the development of the industry.
Therefore, see below some of the main myths that prevent the effectiveness of this alignment and, consequently, of the business.
“A quality product sells itself”
This is perhaps, unfortunately, the most common thought. However, it is extremely erroneous.
Of course, you need to have a quality product, but that's far from everything. The job of salespeople is to act based on the best persuasion and service strategies.
Only then are they able to offer good experiences to the customer , contributing to the closing of the purchase.