Finding more qualified prospects: Using current customer data from your CRM, you can create lookalike audiences in advertising tools and prospecting tools, enabling you to find more qualified prospects that match your ideal customer profile easier.
Enhanced marketing attribution: When you pass revenue and sales data from your CRM to marketing analytics tools, you can tie marketing campaigns to new revenue, helping you evaluate campaign performance.
More extensive automation: Integrating your sales and marketing tools can help you to automate more of your processes, from sending emails to personalizing ads, saving your team time and effort.
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How CRMs integrate with other martech tools
Having the right tools in your martech stack is one important element. To get the most out of your marketing tools, you also need to integrate them.
To make the most of your integrations, work with your CRM taiwan cp number provider to choose the best integration method for your needs. It’s also important to plan what you want the integration to do and why so that you can tailor your setup to help you meet your goals.
Here’s a look at four common approaches to integrating your CRM and other martech tools.
Native integrations are existing integrations that are built directly into your CRM. These integrations are easy to set up since your CRM or marketing tool has already created them. Native integrations only exist for certain tools, but you may be able to request new ones if the platforms you use don’t yet have the built-in integrations you’re looking for.
API integrations and custom code
If you or someone on your team has development skills, you can also create your own custom integrations using an application programming interface (API). This option lets you connect nearly any two tools and offers the most customization potential. However, it does require more time and effort than other methods.
Connector software like Zapier
You can also use connector software such as Zapier to simplify the integration process. These connector tools serve as an intermediary between software and allow you to connect them without custom code. While these integrations are not quite as customizable as fully custom ones, they still open up a huge range of possibilities for integrating your martech stack.
Built-in tools from a single provider
The easiest method for integrating tools in your marketing technology stack is using software that already contains multiple tools. For example, you might use a CRM with built-in email marketing. Since you’re using several tools built right into the same platform, the integrations are seamless and require no setup.