How to calculate your advertising budget

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How to calculate your advertising budget
One of the most pressing topics for businesses is determining an advertising budget , especially if the company has never done advertising before. I offer a practical approach:

To do this, I created a simple cheat sheet that will help even beginners in advertising. You can easily calculate ROAS (Return on Advertising Spend) using the formula presented in the slide.

It's important to remember that ROAS isn't a scary metric if you understand its essence thailand email list and learn how to properly analyze the results. Thanks to the cheat sheet presented, you'll be able to quickly assess the effectiveness of your advertising campaigns and make informed decisions.



Business tips
Keep and use practical materials in your daily advertising work. Careful budget planning, adaptation to current tools, and website optimization are the steps that will help you achieve success in 2025.

Bonus 1. Useful services for website analytics and marketing in general
Google Analytics 4
Ahrefs
Google Search Console
Mixpanel
Microsoft Clarity
Visual Website Optimizer
Clipfolio
Hotjar
Serpstat
Netpeak Spider
Social networks: opportunities and prospects
Social media is a powerful tool for business. But what exactly should you do to use it effectively? Here are some key ideas: