What is Buzz Marketing and how to apply it to your business?

[shukla7789]

Fizzing 360° Avatar
Fizzing 360°
Digital Marketing
If you haven’t heard of the term Buzz Marketing yet , from now on you will understand everything about this concept and how to apply it to your business. If we could summarize Buzz Marketing in just one sentence, it would be “a set of strategies capable of putting your company on people’s lips, boosting your sales and generating engagement”.

Want to learn some Buzz Marketing techniques to put your gcash database on the most talked about topics among people? Then today's text is for you!

What is Buzz Marketing?
As we mentioned earlier, Buzz Marketing's main objective is to attract people's attention. It is a marketing strategy focused on generating comments, opinions and buzz about your brand or a specific campaign. The idea is that people will start discussing the fact on social media or through word of mouth and, indirectly, generate greater value for the brand.

Buzz Marketing generally focuses on two types of audiences: pioneers and early adopters, who are the first consumers who buy a newly launched product on the market. Since these audiences are more likely to give unknown companies and products a chance, they are the most likely to be your brand's first customers.

If the feedback is positive, they will start the discussion with other people, spreading comments and generating engagement with the brand .

What is the difference between Viral Marketing and Buzz Marketing?
Unlike Viral Marketing , which is a strategy adopted only to spread a message or image spontaneously, Buzz Marketing serves to create a dialogue with the brand or something related to it. At first glance, they may seem similar, but much more than reaching a large number of people, Buzz Marketing wants them to talk about the brand.

What are the main Buzz Marketing strategies?
What many people don't even realize is that there is a whole strategic plan behind the topics that are on people's lips every day, whether they are about the new Marvel movie or the explosive revelation of the 9pm soap opera.

Mark Hughes, advertising professional and author of Buzzmarketing, describes the six Buzz triggers:

the taboo: activated when the topic is about taboo subjects;
the unusual: something that deviates from the standard we are used to seeing, something revolutionary;
the extraordinary: activated when we see something that is positively incredible and whose customer satisfaction is clear;
the shocker: activated when something shocks us. It can be considered the most common trigger. The more comments, the more buzz about the topic, the more shocking it is.
the hilarious: everything that is funny, and awakens this emotion in us, wins us over;
The secret: it is the trigger for the “buzz” that is generated in us before the release of a film, for example. It is what awakens our curiosity and the feeling of going after spoilers.
The same campaign can (and should) activate more than one trigger at the same time and, if used correctly, a good Buzz Marketing strategy can bring incredible results.