20 words that sell powerfully today

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Well, in this post we will show you the 20 phrases or words that have the most impact on potential consumers and that help them to take the action that best suits them and, of course, the one that can benefit your organization commercially and economically.

Do you want to know what they are? Read until the end!

20 words that sell
Before we begin, it is important to mention that the most office 365 database important aspects when executing a winning sales pitch that will be of great help to your sales force are the clarity, confidence, respect and security that you project.

Once your sales team is ready to attract and convince potential customers, they can use these selling words to close a large number of business opportunities.

1. The name of the person
Within Digital Marketing there is a branch called Personalized Marketing that helps generate better results driven by data analysis, Big Data and other digital tools.

In this sense, the first word on our list is perhaps the most important: the name of the person you are speaking to. When trying to sell, digitally or in person, each phrase must be marked with the identity of the person it is addressed to, that is, to show the user that you are thinking specifically of them and it is not a general offer or speech that is aimed at everyone.


2. Free
Who doesn't love free stuff? We all love freebies, especially when they come from our favorite brands! Within sales cycles, the details can make all the difference, and using the word "free"—as long as it's not a marketing trick to get money out of people—is an effective resource.

The power of free stuff to win over customers is a time-tested strategy. Whether it's an ebook, an interactive quiz or a product, users will feel appreciated and valued when your company uses this word to provide them with something that will add value to them.

3. Savings
One of the words that sells most efficiently is "savings" and when we take economic arguments into account, the conversation will always be more interesting for potential clients.

In marketing , offering customers the products and services they already have but at a lower cost —whether immediately or in the long term— will always be a surefire selling strategy. In addition, with the emergence of low-cost brands such as airlines, electronic devices or even insurance companies, people love to see how companies tend to offer more benefits for less money and this competition, without a doubt, is a resource that you should use to your advantage by using this word, as long as you can deliver what you promise.

4. Limited
When we use the word "limited" we activate people's sense of urgency or FOMO (fear of missing out). For example, if we know that a product will be in limited production due to a season, date or a specific event, sellers could apply this resource in their sales pitches to motivate customers to buy before they run out of the opportunity.

5. Easy
In a digital world, stress and lack of time are part of the daily routine of many. That is why when we receive an offer that can make our lives easier, it seems like the best thing in the world.

In Digital Marketing, this word can be very useful to generate trust regarding a process such as registration, filling out forms or using a particular product, thus, we will have more chances of converting the potential client.

6. Opportunity
They say opportunities only come once in a lifetime, right? So using this preconception about opportunities to offer real customers opportunities to enjoy a truly differentiated and special product or service may be all it takes to close a sale or conversion.

7. Exclusive
We all like to feel special and unique, it's a fact. So using truly exclusive offers that promise a product or service that isn't for everyone is an ideal technique to generate curiosity and, of course, motivate users to take an action that benefits all parties.

8. Guaranteed
Guaranteeing performance or results can be the difference between creating a relationship of trust or being just another offer in the pile.

Customers need to feel confident about the steps they take, especially when it involves their time or money. In that sense, using words like "guarantee" or "guaranteed" can substantially increase the confidence they have before making a decision.

9. New
It is a human trait to want things that no one has ever used before. Novelty has always captivated human beings and in marketing this resource is well known and effective in generating curiosity and interest in a product, service or any specific action.

If you have the opportunity to introduce the word "new" into your communications and sales pitches, don't hesitate!

10. More
We all want more: more savings, more security, more efficiency, more money, more confidence. This little word can be a great incentive to generate a comparison between one product and another or between the benefits of two services, which opens up the opportunity to stand out from your competition.

11. Now
In an era where immediacy is paramount and we want everything yesterday, the word "now" allows us to convey that a product or service will be immediate and will reach us instantly. This word becomes a driving force for action.

12. Concrete time
We all like things to be specific and not subject to surprises. That's why when we read things, consume things or use a service we like to know exactly how long it will take us to get it or how long it will last. So be as precise as possible with timing in your sales pitches.

13. Premium
As we mentioned, exclusivity sells. Therefore, clarifying that a product or service is premium or "better than traditional ones" will be a great trigger to motivate a specific action or decision.

14. Recommended
Social proof is one of the essential points for any marketing strategy, and using testimonials or verifiable evidence of the use or results of a product or service will be a great incentive to lead potential customers to gain more confidence in your brand and security in what you offer.

15. Checked
When you're selling a solution, providing a guarantee that what you offer is really what you promise can convince customers and make them feel like they're making the right decision.

16. Secret
Everyone loves to feel special and being told secrets can be the ideal way to make us experience that feeling of exclusivity that we like so much.

Playing with curiosity and exclusivity is an ideal resource that very few sellers know about and if you use it effectively, you will be able to generate the impulse your clients need to become great consumers of your products and services.

17. Benefit
When you talk about the features of your product or service, the whole speech may sound very abstract to your clients. Therefore, if you anchor each sales pitch to the potential advantages that it can generate for them in terms of their quality of life or simplification of their routine, it can be an invaluable resource for closing greater business opportunities.

18. Dynamic
Customers love solutions that are able to change day to day and offer scalable benefits over time.

Dynamism is a way of saying that your products and services change or improve over time, meaning they will become better and more efficient.

19. Enjoy
Who doesn't like to enjoy? Everyone! And no matter what our background is, everyone appreciates those things that bring them happiness and peace of mind.

Therefore, highlighting this word in your sales pitches will not only make it one of your favorite selling words, but it can also become a perfect tool to convey to your consumers the benefits that will be in their hands in terms of safety, fun or enjoyment.

20. Solution
While it may be valid in different contexts, this is one of the most useful selling words in marketing.

Business managers are usually looking for ways to solve problems and overcome challenges, so identifying your customers' needs and providing them with real solutions that satisfy them, as well as using it in your sales pitches, is the ideal way to attract and convince your potential customers.

You already know 20 words that sell and you can use them right now in your strategies!