What it takes to successfully launch a business
Posted: Thu Jan 23, 2025 3:54 am
Be genuinely interested in the field you plan to dedicate yourself to. Without internal motivation, you will not be able to develop your business and grow professionally.
Understand what you are going to do. An investor can invest without going into the details of the company's work, while a businessman will not achieve results without understanding the nuances of activity in a certain niche.
Be confident in a stable demand for the products you are going to offer - there is no point in thinking about where to start a business if the needs of the target audience (TA) are unknown.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we vk database have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153357
Conducting market analysis
This stage is one of the most difficult for inexperienced entrepreneurs. The following research allows you to assess the potential of the business:
Determining demand and the number of potential customers. It is useful to observe the work of other representatives of your market sector, or to resort to your own methodology and rely on statistical data that is in the public domain. It is important to consider the optimistic, basic and pessimistic demand scenarios, and to base your calculations on the worst case scenario.
Assessing the solvency of potential clients, choosing a price niche. For example, there is no point in opening a luxury car showroom in a regional center or offering car nanny services.
Measuring the number of competitors, considering their advantages and disadvantages. It is best to soberly assess your capabilities and open a business in conditions of average competition.
Conducting market analysis
Let's say that in modern conditions a new online store of regular clothes will not bring in a stable income.
Studying the product range and price list of other companies to create your own selling price list . This information will allow you to see how high your chances are to take a place in the chosen field.
Identifying a list of advantages over competitors, preparing a plan that will allow you to generate income based on the strengths of your business.
Selecting the target audience, preparing a forecast of its needs.
The necessary data can be found in Google Trends, Yandex.Wordstat, industry publications. However, you should not limit yourself to this information if you are thinking about where to start a business. It is important for you to personally see the work of competitors, so imitate or make real purchases from them to assess all the nuances of their activities.
The information collected at this stage will allow you to form an idea of demand and prepare an accurate business plan.
Case: VT-metall
Find out how we reduced the cost of
Understand what you are going to do. An investor can invest without going into the details of the company's work, while a businessman will not achieve results without understanding the nuances of activity in a certain niche.
Be confident in a stable demand for the products you are going to offer - there is no point in thinking about where to start a business if the needs of the target audience (TA) are unknown.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we vk database have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153357
Conducting market analysis
This stage is one of the most difficult for inexperienced entrepreneurs. The following research allows you to assess the potential of the business:
Determining demand and the number of potential customers. It is useful to observe the work of other representatives of your market sector, or to resort to your own methodology and rely on statistical data that is in the public domain. It is important to consider the optimistic, basic and pessimistic demand scenarios, and to base your calculations on the worst case scenario.
Assessing the solvency of potential clients, choosing a price niche. For example, there is no point in opening a luxury car showroom in a regional center or offering car nanny services.
Measuring the number of competitors, considering their advantages and disadvantages. It is best to soberly assess your capabilities and open a business in conditions of average competition.
Conducting market analysis
Let's say that in modern conditions a new online store of regular clothes will not bring in a stable income.
Studying the product range and price list of other companies to create your own selling price list . This information will allow you to see how high your chances are to take a place in the chosen field.
Identifying a list of advantages over competitors, preparing a plan that will allow you to generate income based on the strengths of your business.
Selecting the target audience, preparing a forecast of its needs.
The necessary data can be found in Google Trends, Yandex.Wordstat, industry publications. However, you should not limit yourself to this information if you are thinking about where to start a business. It is important for you to personally see the work of competitors, so imitate or make real purchases from them to assess all the nuances of their activities.
The information collected at this stage will allow you to form an idea of demand and prepare an accurate business plan.
Case: VT-metall
Find out how we reduced the cost of