Google My Business to promote local businesses

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Digital Marketing
Local businesses need to adopt marketing strategies to increase their visibility and attract customers. To do this, there are some tools that help a company develop and grow. One of these resources is Google My Business , an excellent way to gain a prominent position in the digital world and boost sales for an establishment. If you have a local business and are not familiar with this tool or the advantages it provides, continue reading to find out how it can be used to promote marketing strategies .

What is Google My Business and how does it work?
Created in 2014, Google My Business is a tool that fusion database local businesses to gain greater exposure in search engine results and on Google Maps. Completely free, it is considered a great digital marketing resource for small and medium-sized businesses. When registering a business, a form is generated, as a brand profile is called. In it, it is possible to add information about the organization, such as: business name, address, telephone number, email, opening hours, location on Google Maps, payment methods, social media links and website.

Google My Business - Fizzing 360º
Google My Business – Fizzing 360º
By filling out all the topics on the platform with data, you have a better chance of standing out on Google. To better understand, imagine creating a listing for your company on Google My Business and providing all the necessary information. When someone searches for something related to your business, they will be able to see it on the first page of search results and get to know you from then on. With all the information available, they will only need to contact you to purchase your product or service. This ease of being found is the main benefit of this tool.

How to use Google My Business to promote marketing strategies?
More than just creating a listing, Google My Business can be used to develop marketing strategies. Starting with the issue of those who do not have a website. This problem can be solved with the tool. With it, it is possible to create a website for your local business to have a presence on the web. In addition, this platform allows a company to have a direct channel of communication with customers, who can follow the listings of the businesses they want. Just like a social network, Google My Business allows you to post photos, offers and updates that will be sent to all your followers completely free of charge.