Sitemap vs. Crawled pages
Posted: Sun Dec 22, 2024 8:51 am
This is a really interesting point when analyzing an SEO strategy, since not in all cases will the crawled URLs coincide with the URLs in our sitemap.
This is not negative by definition, but it is true that we have to be aware of this fact.
If they don't match, it means Google is spending its time analyzing something it may not need to analyze.
Number of pages in sitemap: reports the total number of URLs we have in our sitemaps.
Crawled pages found in the sitemap: This will tell us which pages SEMrush has crawled that are in the sitemap. To see the data, just click on the % number.
Crawled pages not found in sitemap: This is the opposite data, which is great. Especially since you can filter for potential problems.
Pay attention to this point of the audit that can help us understand what is visible and what is not.
Incoming internal links
This is a very important piece of information for on-page SEO.
Remember that we should not only create external links, it is crucial to know how to create an internal link architecture.
To give you an idea, if we see that a URL has a low ranking within an authoritative domain, it may be due to the fact that it does not receive enough internal links.
Hence the importance of this data.
Another thing is the strategy we follow in our internal linking policy.
Normally the home page is the URL with the most links, but you should ask yourself if this should be the case on your domain or not.
An example, imagine that the differential value of your domain is an online tool tha number code philippines t does something spectacular. Shouldn't this URL be the most internally linked in your domain?
The next question is whether this URL should always have the same “anchor text” (text with which the link is made) or not, since, once again, the answer is not always going to be the same.
With other tools such as Search Console we can verify whether the SEMrush information is correct or not.
We can only use SEMrush if we want to measure or audit a competitor.
As with the “Crawl Depth” data, we must be strategic to avoid surprises.
Using hreflang
This is a tag that has been mentioned before so I won't repeat myself on what it is and how to use it.
I would just like to say that if you don't have a domain in multiple languages, you don't have to worry about this information, but if you have a domain in multiple languages, you should worry about having it configured appropriately.
Pages have hreflang: Indicates the number of pages in the domain with this attribute.
With issues: tells us the number of pages that have problems with this tag.
Without hreflang: Tells the number of pages that do not contain this attribute, which can be an easy way to detect problems with this tag.
If we have an international SEO strategy, we have to pay attention to the correct functioning of this tag.
This is not negative by definition, but it is true that we have to be aware of this fact.
If they don't match, it means Google is spending its time analyzing something it may not need to analyze.
Number of pages in sitemap: reports the total number of URLs we have in our sitemaps.
Crawled pages found in the sitemap: This will tell us which pages SEMrush has crawled that are in the sitemap. To see the data, just click on the % number.
Crawled pages not found in sitemap: This is the opposite data, which is great. Especially since you can filter for potential problems.
Pay attention to this point of the audit that can help us understand what is visible and what is not.
Incoming internal links
This is a very important piece of information for on-page SEO.
Remember that we should not only create external links, it is crucial to know how to create an internal link architecture.
To give you an idea, if we see that a URL has a low ranking within an authoritative domain, it may be due to the fact that it does not receive enough internal links.
Hence the importance of this data.
Another thing is the strategy we follow in our internal linking policy.
Normally the home page is the URL with the most links, but you should ask yourself if this should be the case on your domain or not.
An example, imagine that the differential value of your domain is an online tool tha number code philippines t does something spectacular. Shouldn't this URL be the most internally linked in your domain?
The next question is whether this URL should always have the same “anchor text” (text with which the link is made) or not, since, once again, the answer is not always going to be the same.
With other tools such as Search Console we can verify whether the SEMrush information is correct or not.
We can only use SEMrush if we want to measure or audit a competitor.
As with the “Crawl Depth” data, we must be strategic to avoid surprises.
Using hreflang
This is a tag that has been mentioned before so I won't repeat myself on what it is and how to use it.
I would just like to say that if you don't have a domain in multiple languages, you don't have to worry about this information, but if you have a domain in multiple languages, you should worry about having it configured appropriately.
Pages have hreflang: Indicates the number of pages in the domain with this attribute.
With issues: tells us the number of pages that have problems with this tag.
Without hreflang: Tells the number of pages that do not contain this attribute, which can be an easy way to detect problems with this tag.
If we have an international SEO strategy, we have to pay attention to the correct functioning of this tag.