Trend 6: Social search is a top priority

[fomayof928@mowline]

Almost half of social practitioners report the same amount of creative fatigue as a year ago, while over one-third feel even more. However, on the bright side, 93% of social practitioners believe AI is a tool that can help reduce creative fatigue if used correctly. And it’s worth noting that AI can also help with creative execution. For example, Andy Orsow, video marketer at Framer, used AI to place a flag on a Salesforce tower in San Francisco.

LinkedIn post from Andy Orsow, video marketer at Framer, explaining how he used AI to place a flag on a Salesforce tower in San Francisco.

Brand takeaway: Continue learning and experimenting with AI tools cyprus b2b leads and use cases. Understand AI should never be used verbatim to create content or replace the work of a human. Think of AI as a sparring partner to help you be more efficient or remove writer’s block so you can ideate something new. For example, you might share a prompt to help get your creative juices flowing, but once you’re warmed up, you can refine and tailor according to your brand guidelines. It’s also an efficiency tool you can use to remove the mental bandwidth and manual effort of performing intensive, time consuming tasks like data analysis.

Networks like YouTube and TikTok have asserted themselves as major search engines, emphasizing the importance of optimizing for social media search. Consumers are flocking to the search bar to find answers, but they’re also using features like Instagram and TikTok’s searchable map features. And as more networks introduce AI-driven search features, discovery is continuing to evolve.

Similar to Google’s AI Overview, AI social search results provide content summaries to give direct, scannable answers to user queries. The next generation of marketers are using social engine optimization and learning how to master artificial intelligence optimization (AIO).

Brand takeaway: The next generation of marketers are using social engine optimization and learning how to master artificial intelligence optimization (AIO). Consider how you can optimize your content for social search across networks and pay attention to how SEOs approach AIO so you can incorporate rising tactics into your own strategy where appropriate.