3 Ways to Scale Your Business
Posted: Thu Jan 23, 2025 3:16 am
Let's talk in more detail about the three main ways to scale a business: selling a franchise, opening branches, and providing services remotely.
Sale of franchise
This is the most common way of scaling a business. In this case, the company gives others the opportunity to open and develop their own businesses under its brand.
Sale of franchise
A franchise involves varying gcash database degrees of participation by franchisors and franchisees (entrepreneurs working under it) in the development of their outlet. In some cases, the business owner is limited to signing a franchise agreement and granting the right to use the brand, while in others, the rights holder retains control over the operation of all such retail outlets.
The tasks of finding the optimal location for opening a point, recruiting personnel, launching advertising, etc. can be assigned to both the owner and the franchisee. These nuances are spelled out in the contract.
Scaling a business by selling a franchise has the following advantages :
Saving time, as they allow opening retail outlets in large numbers and in different regions. Of course, we are talking about successful and interesting brands.
Saving money, since with the correct preparation of documents the main costs fall on the buyer of the franchise, the owner only needs to sign the contract and hand over the necessary tools.
Stable income, since users pay the owner a monthly lump sum fee for using the brand. This is a fixed amount, specified in the contract, which does not depend on the profitability of newly opened points.
The possibility of receiving a completely passive income after signing the contract, provided that you contact specialists involved in promoting franchises.
The disadvantages of this option for scaling a business include:
Can only be used for recognizable (at least locally) brands.
The bulk of the profits from the operation of the retail outlets goes to the franchise buyer, not the business owner.
Reputational risks for the company in the event of unfair work by the franchisee.
Let's look at an example of scaling a business by a car service owner. He decided to expand and opened a franchise network of service stations. Since some of them are located on federal highways, the company is automatically promoted in other regions and is constantly provided with customers. With high quality service and brand recognition, you can sell the franchise to neighboring regions, thereby expanding even more and increasing income and fame.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Sale of franchise
This is the most common way of scaling a business. In this case, the company gives others the opportunity to open and develop their own businesses under its brand.
Sale of franchise
A franchise involves varying gcash database degrees of participation by franchisors and franchisees (entrepreneurs working under it) in the development of their outlet. In some cases, the business owner is limited to signing a franchise agreement and granting the right to use the brand, while in others, the rights holder retains control over the operation of all such retail outlets.
The tasks of finding the optimal location for opening a point, recruiting personnel, launching advertising, etc. can be assigned to both the owner and the franchisee. These nuances are spelled out in the contract.
Scaling a business by selling a franchise has the following advantages :
Saving time, as they allow opening retail outlets in large numbers and in different regions. Of course, we are talking about successful and interesting brands.
Saving money, since with the correct preparation of documents the main costs fall on the buyer of the franchise, the owner only needs to sign the contract and hand over the necessary tools.
Stable income, since users pay the owner a monthly lump sum fee for using the brand. This is a fixed amount, specified in the contract, which does not depend on the profitability of newly opened points.
The possibility of receiving a completely passive income after signing the contract, provided that you contact specialists involved in promoting franchises.
The disadvantages of this option for scaling a business include:
Can only be used for recognizable (at least locally) brands.
The bulk of the profits from the operation of the retail outlets goes to the franchise buyer, not the business owner.
Reputational risks for the company in the event of unfair work by the franchisee.
Let's look at an example of scaling a business by a car service owner. He decided to expand and opened a franchise network of service stations. Since some of them are located on federal highways, the company is automatically promoted in other regions and is constantly provided with customers. With high quality service and brand recognition, you can sell the franchise to neighboring regions, thereby expanding even more and increasing income and fame.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357