pinpoint audience selection.
Posted: Wed Jan 22, 2025 10:50 am
The disadvantages of this type of advertising are that:
spam mailings will not work to create a positive image of a brand/product/service;
there is a possibility of prohibiting or restricting access to your resource;
Telegram may block accounts from which mailings are made.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Preparing your own channel for advertising
Before you place an ad for your what makes overseas chinese in australia data valuable asset own channel in Telegram, make sure it is ready to "accept guests". The criteria for a prepared resource are as follows:
Functions for at least 10 days.
Has at least 15 publications.
The number of subscribers is from 200, ideally 800–1,000. It is important for a new audience to understand that the channel is loved, read, and that there is an active life here.
To gather your first subscribers, bring them from other social networks. If this is your first such platform, attract acquaintances, contacts from your phone book, relatives, colleagues and friends with whom you communicate in real life.
This can also be done via the Internet, minimizing costs. For example:
advertise the resource, talk about it on all online platforms that you use and manage;
ask another blogger, channel owner, to mention yours in the list of interesting and recommended ones;
use mutual PR, when you advertise someone's account, and they, accordingly, talk about you.
Content requirements for advertising in Telegram
When purchasing advertising in Telegram, remember: your message must be specially adapted for each channel. The style of presentation, the mood, the appeal to readers, etc. The task of a good administrator is to make your advertising text look like another author's publication.
You can study the statistics of various channels and choose the most suitable one for you on the Telemeter resource. Its tools allow you to analyze all Telegram resources of Russia and the CIS.
By understanding what style of delivery and what information is best received on a particular channel, you can create your advertising text that is as targeted as possible to its audience.
You shouldn’t neglect general recommendations that work the same way, regardless of the specifics of the content and target audience:
What to do? Advice
Get them interested from the very beginning. Of course, not with a scandalous headline or an appeal to buy "two cakes for the price of one." It could be an intriguing phrase, a confession that will hook, etc. Find a point of contact with the audience. There must be something that will make readers feel understood, accepted, close; give them a sense of belonging to the same group (young mothers, novice drivers, cooking enthusiasts, etc.)
State the benefits of your product/service based on facts and figures, taking into account the values and needs of the audience Use emoji as the cherry on top, not the primary way to convey information.
Choose an illustration that will set a positive mood, evoke pleasant associations with the product or simply illustrate it or the service Try to keep links concise. Firstly, it looks better, and secondly, you won't overpay for extra characters.
Use lists. Visuals and a clear structure make it easier to understand and will appeal to your audience. Try to express your thoughts concisely and briefly. After skimming the text on the smartphone screen, a person should understand your message
When talking about the benefits of a product or service, don't rely on beautiful epithets. Be specific: arm yourself with examples and facts A high-quality but short (3–5 MB) video about your product can be a strong argument in favor o
spam mailings will not work to create a positive image of a brand/product/service;
there is a possibility of prohibiting or restricting access to your resource;
Telegram may block accounts from which mailings are made.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Preparing your own channel for advertising
Before you place an ad for your what makes overseas chinese in australia data valuable asset own channel in Telegram, make sure it is ready to "accept guests". The criteria for a prepared resource are as follows:
Functions for at least 10 days.
Has at least 15 publications.
The number of subscribers is from 200, ideally 800–1,000. It is important for a new audience to understand that the channel is loved, read, and that there is an active life here.
To gather your first subscribers, bring them from other social networks. If this is your first such platform, attract acquaintances, contacts from your phone book, relatives, colleagues and friends with whom you communicate in real life.
This can also be done via the Internet, minimizing costs. For example:
advertise the resource, talk about it on all online platforms that you use and manage;
ask another blogger, channel owner, to mention yours in the list of interesting and recommended ones;
use mutual PR, when you advertise someone's account, and they, accordingly, talk about you.
Content requirements for advertising in Telegram
When purchasing advertising in Telegram, remember: your message must be specially adapted for each channel. The style of presentation, the mood, the appeal to readers, etc. The task of a good administrator is to make your advertising text look like another author's publication.
You can study the statistics of various channels and choose the most suitable one for you on the Telemeter resource. Its tools allow you to analyze all Telegram resources of Russia and the CIS.
By understanding what style of delivery and what information is best received on a particular channel, you can create your advertising text that is as targeted as possible to its audience.
You shouldn’t neglect general recommendations that work the same way, regardless of the specifics of the content and target audience:
What to do? Advice
Get them interested from the very beginning. Of course, not with a scandalous headline or an appeal to buy "two cakes for the price of one." It could be an intriguing phrase, a confession that will hook, etc. Find a point of contact with the audience. There must be something that will make readers feel understood, accepted, close; give them a sense of belonging to the same group (young mothers, novice drivers, cooking enthusiasts, etc.)
State the benefits of your product/service based on facts and figures, taking into account the values and needs of the audience Use emoji as the cherry on top, not the primary way to convey information.
Choose an illustration that will set a positive mood, evoke pleasant associations with the product or simply illustrate it or the service Try to keep links concise. Firstly, it looks better, and secondly, you won't overpay for extra characters.
Use lists. Visuals and a clear structure make it easier to understand and will appeal to your audience. Try to express your thoughts concisely and briefly. After skimming the text on the smartphone screen, a person should understand your message
When talking about the benefits of a product or service, don't rely on beautiful epithets. Be specific: arm yourself with examples and facts A high-quality but short (3–5 MB) video about your product can be a strong argument in favor o