Apparel Industry x Micro-Influencer Marketing Case
Posted: Wed Jan 22, 2025 10:31 am
Analysis of the advantages of medium and large internet celebrities and micro internet celebrities
Advantage three of micro-influencers: easy to promote word-of-mouth marketing
Micro-influencers can use their relatively small but loyal fan base to effectively promote word-of-mouth marketing among precise audiences and achieve high conversion australia consumer mobile number list rates. In addition, the cost of cooperation with micro-influencers is lower than that of medium and large-scale influencers. Therefore, they can cooperate with more influencers. This strategy allows brands to gain greater influence among multiple specific audiences. , and promote natural sharing and recommendations among consumers.
As a representative brand of affordable clothing for young people in Taiwan, 50 PERCENT cooperated with a number of micro-influencers in the Y2K series promotion in July this year. One of the micro-influencers had an interaction rate as high as 7.94%, demonstrating the role of micro-influencers in promoting brand value. and strong influence in brand word-of-mouth marketing.
50 PERCENT x Jingjing’s collaborative posts
Image source: [email protected]
Clothing industry x micro-influencer marketing case 2: mumm
Mumm, a women's bra top brand, collaborated with a number of micro-influencers this summer to conduct a "Bra top seven days a week" group purchase event, emphasizing the comfortable wearing experience. The interaction rate of the following micro-influencer Yayu’s group purchase posts is also very eye-catching! Through intensive and large-scale micro-influencer group buying activities during the period, mumm successfully increased its brand awareness and conversion rate in a short period of time, further consolidating mumm's influence in the comfortable underwear market.
mumm x Yayu’s collaborative post
mumm x Yayu’s collaborative post
Image source: Instagram@yychang_0203
Use KOL Radar to improve micro-influencer marketing efficiency
Many advantages of micro-influencers have been introduced before, but in influencer marketing, the best results cannot be achieved only by relying on micro-influencers. It needs to be matched with influencers of different magnitudes to maximize marketing effectiveness.
Therefore, in order to establish a complete word-of-mouth marketing, KOL Radar recommends that brands can flexibly use the characteristics of micro-influencers and medium-to-large-scale influencers according to different marketing strategies. For example, allocating more budget to micro-influencers for each season's flagship products can more effectively drive conversions, while a small number of medium- and large-scale influencers can bring high exposure and further expand brand influence.
Advantage three of micro-influencers: easy to promote word-of-mouth marketing
Micro-influencers can use their relatively small but loyal fan base to effectively promote word-of-mouth marketing among precise audiences and achieve high conversion australia consumer mobile number list rates. In addition, the cost of cooperation with micro-influencers is lower than that of medium and large-scale influencers. Therefore, they can cooperate with more influencers. This strategy allows brands to gain greater influence among multiple specific audiences. , and promote natural sharing and recommendations among consumers.
As a representative brand of affordable clothing for young people in Taiwan, 50 PERCENT cooperated with a number of micro-influencers in the Y2K series promotion in July this year. One of the micro-influencers had an interaction rate as high as 7.94%, demonstrating the role of micro-influencers in promoting brand value. and strong influence in brand word-of-mouth marketing.
50 PERCENT x Jingjing’s collaborative posts
Image source: [email protected]
Clothing industry x micro-influencer marketing case 2: mumm
Mumm, a women's bra top brand, collaborated with a number of micro-influencers this summer to conduct a "Bra top seven days a week" group purchase event, emphasizing the comfortable wearing experience. The interaction rate of the following micro-influencer Yayu’s group purchase posts is also very eye-catching! Through intensive and large-scale micro-influencer group buying activities during the period, mumm successfully increased its brand awareness and conversion rate in a short period of time, further consolidating mumm's influence in the comfortable underwear market.
mumm x Yayu’s collaborative post
mumm x Yayu’s collaborative post
Image source: Instagram@yychang_0203
Use KOL Radar to improve micro-influencer marketing efficiency
Many advantages of micro-influencers have been introduced before, but in influencer marketing, the best results cannot be achieved only by relying on micro-influencers. It needs to be matched with influencers of different magnitudes to maximize marketing effectiveness.
Therefore, in order to establish a complete word-of-mouth marketing, KOL Radar recommends that brands can flexibly use the characteristics of micro-influencers and medium-to-large-scale influencers according to different marketing strategies. For example, allocating more budget to micro-influencers for each season's flagship products can more effectively drive conversions, while a small number of medium- and large-scale influencers can bring high exposure and further expand brand influence.