An interactive poll from 24 Seven Talent to engage audiences.

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Social media presence
Make your social media presence unique by establishing a distinct latvia b2b email leads voice, tone and brand personality. If your social media personality aligns with your target audience, they will likely want to interact with you online.

Check out how Innocent Drinks uses its quirky personality to get its audience engaged by using humor and tying into timely topics unrelated to its products. This creates an authentic social media presence that stands out from other brands.

A post from Innocent Drinks that uses its quirky personality to get its audience engaged by using humor and tying into timely topics unrelated to its products.

Online reviews
Social proof, which includes reviews and testimonials, helps build trust with your target audience. Ask your customers for reviews after they interact with your brand. Then, share those reviews with prospects to build credibility. You’ll need an online review management strategy to ensure you maximize the benefits of any reviews.

WPX Hosting regularly posts customer reviews on X (formerly known as Twitter) to show potential customers how its audience perceives its products and services.

WPX.net's social post that shows social proof, which includes reviews and testimonials and helps build trust with their target audience.

If your organization hosts live events, increase engagement online by asking attendees to post during the experience with an event hashtag. Be sure to post event updates and ask followers to join in. The hashtag should be short, unique and memorable.