Despite being a concept that was born supported by the Industrial Revolution and strengthened in the 20th century, no one disputes its validity.
Today, marketing is essential for the success of any company, especially when there are more and more commercial actors and the borders are blurred for many products.
In this context, as competition increases and consumers become more demanding, a solid marketing strategy allows you to capture and retain quality leads and, therefore, customers. Let's talk in detail about its importance.
First, marketing helps companies identify and understand consumers. It is responsible for discovering their needs and desires and then designing products and services that satisfy those needs.
But it also helps to evaluate whether the audience chosen for a given product is macedonia whatsapp number database the right one, whether it targets the right need and a series of etceteras that can optimize the decisions already made and make the return on investment more efficient.
Relationship between marketing and brand building and management
On the other hand, marketing is essential in building and managing brands.
An effective strategy can help your company differentiate itself from the competition, establish an emotional connection with consumers and create preference for your brand. All of this will ultimately translate into more sales.
Marketing: integrated activities of a firm aimed at satisfying customer needs at a profit margin. – Martin L. Bed
A fundamental part of the marketing mix is communication. Whether you are launching a new product, announcing a sale or simply keeping your customers informed, marketing gives you the guidelines to effectively reach your audience .
The result of good communication not only boosts sales momentarily, but also supports lead generation, strengthens your reputation in the market and improves relationships with customers already won (loyalty).
Additionally, marketing can help you make better business decisions based on information analysis.
With the right tools, you can collect and analyse data to understand market trends in general, the behaviour of your consumers in particular, the perception of your brand and the performance of your communication campaigns.
These valuable insights can guide you in making strategic decisions to quickly adapt to an ever-changing business environment .