9 tips for working with the TikTok algorithm

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This means even if you’re a new creator on the croatia b2b leads platform, your videos are just as likely to rank or go viral as those posted by influencers or veteran TikTokers.

Looking at these ranking factors, it’s safe to say that the most important way to work with the algorithm is by driving TikTok engagement.

This may seem like a challenge if your brand is new to the platform and you’re still building your following. Here are a few tips to improve your chances with the TikTok algorithm:

1. Level up your TikTok hashtags
If you thought hashtags were just for Instagram, think again. The TikTok algorithm uses hashtags to understand the content of a video and how to categorize it.

That means if you want TikTok to show your video to the right users, you should use hashtags that are relevant to your video and your brand.

For example, Huda Beauty uses hashtags like #cleaningmakeupbrushes and #satisfyingvideo in the following video. This helps it reach people interested in this type of content and also signals to TikTok what the video is about.

TikTok screenshot showing Huda Beauty's use of hashtags.
It’s even better if you can make use of trending TikTok hashtags that are already getting a ton of visibility and engagement.

For example, you may be able to take part in a popular hashtag challenge and add your own twist to it. Huda Beauty does this too above with the hashtag #cleaningtiktok.