Example of rebranding
Posted: Wed Jan 22, 2025 10:04 am
Let's analyze the Danissimo brand as an example. It entered the market in 2004, and the next two were marked by high sales figures. As with any successful product, this caused a lot of competitors with similar products to appear, as a result, Danissimo products ceased to be noticeable and recognizable. Some changes were needed. When it entered the market, Danissimo presented its curds as an opportunity to quickly grab a bite when there was no time. The label depicted a watch, which emphasized speed and convenience.
The product underwent rebranding, which included the following activities:
The emphasis is shifted from the rational to the emotional element – the pleasure that comes from eating cottage cheese is emphasized;
The label has changed, emphasizing the new values of the brand – lightness and airiness;
The logo has not changed, but key features of office 365 database the clock has been removed from the image.
Danone noted that these measures had led to a new increase in sales. Thus, rebranding allowed to increase profitability.
Rebranding battles are very common in the market. If one of the competitors does it, the others have to do the same. Inaction is fraught with loss of audience, a drop in sales and, as a result, a decrease in profitability.
We can recall the mobile operators, who probably more often than others conduct all sorts of promotions, introduce new products to the market. In previous years, such competition largely came down to redesign. Then the Tele2 operator decided to rebrand and offered users the "Tele2 Market" service, where subscribers can sell and buy minutes, traffic, SMS packages at prices that are lower than the cost of the same services from the operator itself.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents
The product underwent rebranding, which included the following activities:
The emphasis is shifted from the rational to the emotional element – the pleasure that comes from eating cottage cheese is emphasized;
The label has changed, emphasizing the new values of the brand – lightness and airiness;
The logo has not changed, but key features of office 365 database the clock has been removed from the image.
Danone noted that these measures had led to a new increase in sales. Thus, rebranding allowed to increase profitability.
Rebranding battles are very common in the market. If one of the competitors does it, the others have to do the same. Inaction is fraught with loss of audience, a drop in sales and, as a result, a decrease in profitability.
We can recall the mobile operators, who probably more often than others conduct all sorts of promotions, introduce new products to the market. In previous years, such competition largely came down to redesign. Then the Tele2 operator decided to rebrand and offered users the "Tele2 Market" service, where subscribers can sell and buy minutes, traffic, SMS packages at prices that are lower than the cost of the same services from the operator itself.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents