Don't rely too much on machine learning

[ishanijerin1]

"Hagakure" is about account structure, but it is also the foundation for more effective operation of the machine learning-based automatic bidding of "Gorin" and "Mugen", so let's understand and organize it correctly. Basics are important in everything.

Although it is an excellent and very useful function, it is dangerous to automate it because it is easy and you think it is fine to leave it to someone else.

Automation should be considered merely as an aid to the operator, and in addition to checking the progress, make sure that the actions are in line with your intentions.

It's the same as the self-driving cars that have been a hot topic recently. It is said that the number of accidents will be significantly reduced compared to when a person drives, but we don't know when a malfunction will occur, and the current level of practical use is only a driving support. Are you heading to your destination properly? Are you driving on a strange road? Even if level 5 is put into practical use, you will still be concerned about these things. When using automatic bidding, use it only as an operational support.

Today's inspection results
1. Keep your campaigns, ad groups, keywords, and ad copy clear and don’t divide them into too many parts.

If settings such as ad display options are available, use them whenever possible.

2. Review your keywords and ad copy in a timely manner, and add or stop them as necessary.

Automate everything that can be automated, such as bidding why choose our service and distribution settings.
The most important thing is to have done step 1. Make sure you understand the logic correctly before setting it up. And be careful of what happens after that!!

3. It is effective to create an ad structure with a proper understanding of auction logic.

And remember that this logic is constantly changing, so create your account to adapt to those changes.

Thank you for reading to the end.