Google's Useful Content Update: What an SEO Professional Needs to Know

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PGoogle has announced a new major search ranking algorithm update called the Google Helpful Content Update. This update has been in effect since early September and targets content that is not useful to humans.

Google's Helpful Content Update seeks to eliminate content written for the purpose of ranking in search engines that does not help or inform people.

Google said this update will “address content that appears to have been created primarily to rank well in search engines.” The update will “help ensure that unoriginal, low-quality content does not rank highly in Search,” it added.

So, if you’re writing content with the goal of increasing botim database and traffic via search engines, you might be affected by this. And to help you understand the changes, we’ve shared below the main points that you as an SEO professional need to know!

What is Google's Helpful Content Update?
Google's Helpful Content Update is designed to target content that was written to rank in search engines while sacrificing readability.

With this algorithm update, Google wants to reward websites that produce content written for people, rather than content written for Google.

When people search on Google, they often want to find information that will help them answer a question or query.

If the term they’re searching for contains content that could be considered “unhelpful,” it will impact their overall Google experience. It’s this prevalence of spammy or poorly written content that Google is actively moving away from.

Google's Useful Content Update will likely penalize sites that are 'useless' (spammy or keyword stuffed), while 'useful' sites designed for people will start to rank better.

Google also highlighted that it is part of an ongoing effort to reduce low-quality content while making it easier for people to find useful content.

How does this impact website SEO?
Quite simply, we expect that organic content written first for users will benefit and content written primarily for ranking will be penalized.

We're not sure what the penalties will be yet, but it will likely affect the rankings.

It's worth noting that the useful content update will be site-wide, rather than focusing on individual pages or sections.

If Google crawls your site and finds that you are producing a lot of useless content, you may find that it ranks lower in Google search results, regardless of where that content lives on your site.