What are we talking about? Every year new books on marketing are published. Some are worth paying close attention to, while others should be avoided
Which ones to choose? Here are the marketing classics that every manager should read to implement the best promotion tools for developing their business.
The Psychology of Influence, Robert Cialdini
About the author:
Robert Cialdini is a professor of the benefit of our ios database psychology at Temple University in Arizona and an expert in experimental and social psychology.
About the book:
"Psychology of Influence" is a textbook publication for all those whose activities are somehow connected with the need to interact with people - senior managers, local managers, customer service managers. If you need to convince, influence or somehow affect the decision of your opponents and partners - this book is for you.
The Psychology of Influence, Robert Cialdini
In this book you can find the answer to the eternal question: how to make a person say "yes". The author tells about the most effective methods of persuasion in a very accessible manner. Tools of influence, superstitions of consciousness, authority and deficit - all these and other concepts will be revealed by the author in a very elegant and easy language.
Robert Cialdini's book has sold 2,500,000 copies and has long been a classic in the marketing library.
Marketing Wars, Al Ries, Jack Trout
About the authors:
Al Ries is a professional marketer, co-founder of the consulting company Ries&Ries, one of the most influential people in the field of PR and the author of more than 10 books on marketing.
Jack Trout is a business consultant, professional marketer, founder and president of the consulting firm Trout&Partners. He is the author of more than 15 books. He also consulted top managers of such companies as Apple, General Electric, HP, etc.
About the book:
"Marketing Wars" is another "classic marketing work". Business is a war of competitors. And there can be only one winner - the one who determines the right strategy and chooses winning marketing tactics.
The book's advantages are that it describes various marketing strategies using the example of the largest corporations: offensive, flanking and guerrilla. And all this in the conditions of tough competition and global rivalry.
Marketing Wars, Al Ries, Jack Trout
Recently, in agreement with Jack Trout, the book was supplemented with author's comments and cases from the practice of advertising and marketing in Russia, which were written by Russian representatives of the company Trout&Partners.