What is a social media campaign?

[fomayof928@mowline]

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs.

And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

In this guide, we’re sharing the essential steps to italy b2b leads running a social media campaign, planning, four (and a few bonus) of our favorite recent campaigns and 20 tips for building your own unforgettable campaign.

Skip ahead with these links:

How to plan the best social media campaigns
How to run a successful social media campaign
4 creative social media campaign examples to inspire you in 2024
How to create KPIs and benchmarks for a social media campaign
20 factors the most successful social media campaigns have in common
Before you dive in, download our social media campaign brief template to start your campaign efforts strong.

Download the template

A social media campaign is a coordinated set of marketing actions across one or many social channels. The tactics share a common purpose and are designed to reach your company’s goals.