2. Empower social content creation with AI
Posted: Wed Jan 22, 2025 8:44 am
example of HudaBeauty doing a soft launch of its new product on an Instagram Reel
Just like most other tech brands, Instagram—and its parent company Meta—is investing heavily in AI this year. For marketers, this trend could seriously change the way they create content.
Currently, Instagram offers the following AI features for creators in specific regions:
AI generated stickers: Users can enter prompts to create custom AI usa b2b leads stickers. From there, they can send those stickers in chats or add them to their stories.
Start a chat with AI: Ask for recommendations and advice, talk about interests, and even view and follow AI profiles and the content they post.
AI backdrops for stories: When you share a photo to your story, use the AI backdrop tool to create a new background based on a text prompt.
Mark Zuckerburg has also announced two new AI capabilities that might soon come to Instagram—AI image editing and high quality video generation. Users would be able to quickly remove unwanted objects, manipulate images, change the background and generate creative, original video clips that match their vision by simply typing in prompts.
Aside from using Instagram’s built-in AI features, brands are tapping into third-party AI tools to create content quickly and easily. For example, you can use Sprout Social’s AI capabilities to analyze sentiment, share posts at just the right time, write engaging captions, brainstorm campaign ideas, generate competitor reports and personalize support messages.
Sprout Social's providing caption recommends from its Suggestions by AI Assist function
But does this mean AI is going to replace social media managers completely? Not anytime soon. It is, however, increasingly becoming a part of social media strategies.
AI can help marketers slash time in half by automating certain tasks and accelerating creative processes. Used smartly, it can help you scale content creation, improve user experiences, drive more engagement and stay ahead of the competition.
Just like most other tech brands, Instagram—and its parent company Meta—is investing heavily in AI this year. For marketers, this trend could seriously change the way they create content.
Currently, Instagram offers the following AI features for creators in specific regions:
AI generated stickers: Users can enter prompts to create custom AI usa b2b leads stickers. From there, they can send those stickers in chats or add them to their stories.
Start a chat with AI: Ask for recommendations and advice, talk about interests, and even view and follow AI profiles and the content they post.
AI backdrops for stories: When you share a photo to your story, use the AI backdrop tool to create a new background based on a text prompt.
Mark Zuckerburg has also announced two new AI capabilities that might soon come to Instagram—AI image editing and high quality video generation. Users would be able to quickly remove unwanted objects, manipulate images, change the background and generate creative, original video clips that match their vision by simply typing in prompts.
Aside from using Instagram’s built-in AI features, brands are tapping into third-party AI tools to create content quickly and easily. For example, you can use Sprout Social’s AI capabilities to analyze sentiment, share posts at just the right time, write engaging captions, brainstorm campaign ideas, generate competitor reports and personalize support messages.
Sprout Social's providing caption recommends from its Suggestions by AI Assist function
But does this mean AI is going to replace social media managers completely? Not anytime soon. It is, however, increasingly becoming a part of social media strategies.
AI can help marketers slash time in half by automating certain tasks and accelerating creative processes. Used smartly, it can help you scale content creation, improve user experiences, drive more engagement and stay ahead of the competition.