How to use Local SEO to position your business?
Posted: Sun Dec 22, 2024 8:38 am
Let’s start with a big fact! According to Google, 46% of user searches have local intent.
But that's not all:
4 out of 5 people use search engines to find local information.
50% of users who searched for a local business did so using mobile devices.
18% of daily local searches resulted in a successful conversion.
More than 60% of users want to find local information.
These types of queries offer two different types of results:
Regular organic results .
Google My Business: This is a canada phone number list box, usually located at the top, that shows a list of the three main businesses linked to the query, plus a map of their location. It is a more attractive and effective display option than organic results.
The user's local search intent is a fact and therefore we must work on the so-called Local SEO to ensure that we cover this type of searches.
table of contents [ show ]
What is Local SEO?
Well, for local queries, local SEO is necessary. The main reason people conduct local searches is because they need to find a business. The second most common reason is to find a specific product or service.
When users use a search engine to locate a specific business, many of those searching do not have a specific business in mind when they begin their search… And that is where we need to be!
Local SEO is a search engine optimization technique that focuses on providing results that are relevant to a searcher based on their current location and local business information.
By using local search techniques, you can better position your business and promote products or services specific to your location. There is no better time to connect with a potential customer than when they really need or want something.
There are projects where, due to the type of business, the clients are local. An example could be a real estate agency , a dental clinic , a restaurant…
Local SEO techniques to position your business
We're not going to lie to you! There is a lot of competition in local SEO, but that shouldn't disappoint you. Every business has its own particularities and characteristics, and location can largely determine how it appears in users' search results.
Let's look at a series of Local SEO techniques that will allow you to fight for good local positioning for your business.
But that's not all:
4 out of 5 people use search engines to find local information.
50% of users who searched for a local business did so using mobile devices.
18% of daily local searches resulted in a successful conversion.
More than 60% of users want to find local information.
These types of queries offer two different types of results:
Regular organic results .
Google My Business: This is a canada phone number list box, usually located at the top, that shows a list of the three main businesses linked to the query, plus a map of their location. It is a more attractive and effective display option than organic results.
The user's local search intent is a fact and therefore we must work on the so-called Local SEO to ensure that we cover this type of searches.
table of contents [ show ]
What is Local SEO?
Well, for local queries, local SEO is necessary. The main reason people conduct local searches is because they need to find a business. The second most common reason is to find a specific product or service.
When users use a search engine to locate a specific business, many of those searching do not have a specific business in mind when they begin their search… And that is where we need to be!
Local SEO is a search engine optimization technique that focuses on providing results that are relevant to a searcher based on their current location and local business information.
By using local search techniques, you can better position your business and promote products or services specific to your location. There is no better time to connect with a potential customer than when they really need or want something.
There are projects where, due to the type of business, the clients are local. An example could be a real estate agency , a dental clinic , a restaurant…
Local SEO techniques to position your business
We're not going to lie to you! There is a lot of competition in local SEO, but that shouldn't disappoint you. Every business has its own particularities and characteristics, and location can largely determine how it appears in users' search results.
Let's look at a series of Local SEO techniques that will allow you to fight for good local positioning for your business.