How to set the style and color of CTA (call to action) in emails

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CTA is like an important bridge between emails and users, guiding users to take specific actions, such as purchasing products, registering for activities, filling out surveys, etc. Its importance is obvious and directly related to the conversion rate and success rate of email marketing . When users open an email, a striking CTA can instantly attract their attention, stimulate their interest, and prompt them to click and complete the target behavior.


1. CTA style settings

1. Size and shape
In email marketing , the size of the CTA button plays a vital singapore telegram number database role. A button that is too small is easily ignored by users, thus reducing the effectiveness of email marketing . Therefore, it is important to ensure that the CTA button is large enough to stand out in the email.
In addition to the common rectangular and circular buttons, you can also boldly try some creative shapes. For example, an arrow-shaped CTA button can give users a sense of guidance, as if telling them to click here to proceed to the next step; a rounded rectangle appears softer and more friendly, making it easier to get closer to users. These CTA buttons of different shapes can be selected according to the subject and style of the email to attract users' attention.


2. Fonts and typography
The text on the CTA button should be concise and clear, directly conveying clear action instructions. For example, concise expressions such as "Buy Now", "Register", "Learn More" can let users instantly understand what will happen after clicking the button. The font size should be moderate, neither too large to appear abrupt nor too small to be difficult to read. At the same time, the CTA button can be made more visually prominent and attract users' attention through typesetting methods such as bold or italics. Such a design can enable users to quickly focus on the CTA button when browsing emails, thereby increasing users' click-through rate.